Comments on: Shopping cart abandonment: Does it matter? http://www.rickwhittington.com/blog/shopping-cart-abandonment-does-it-matter/ Helpful tips to make your website more effective from Rick Whittington Consulting, Richmond, Virginia Mon, 26 Sep 2011 14:29:17 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Jason http://www.rickwhittington.com/blog/shopping-cart-abandonment-does-it-matter/comment-page-1/#comment-56596 Jason Sun, 15 Aug 2010 12:32:33 +0000 http://esc05.hostican.com/~rickwhit/wordpress/shopping-cart-abandonment-does-it-matter#comment-56596 I agree with Eathan that actually capturing the data to report is important. For example, my shopping cart system stores the cart items in a database table. The items were persist after the user has left the store, but I'm not tracking weather the user has actually entered the checkout or not. Also, a user can delete all of the items in the cart and it would be deleted and I would not be able to report on it. This does give me some ideas to start recording the data so I can report on it and set some metrics. I agree with Eathan that actually capturing the data to report is important.
For example, my shopping cart system stores the cart items in a database table. The items were persist after the user has left the store, but I’m not tracking weather the user has actually entered the checkout or not.

Also, a user can delete all of the items in the cart and it would be deleted and I would not be able to report on it.

This does give me some ideas to start recording the data so I can report on it and set some metrics.

]]> By: How to calculate shopping cart abandonment | Rick Whittington Consulting http://www.rickwhittington.com/blog/shopping-cart-abandonment-does-it-matter/comment-page-1/#comment-56432 How to calculate shopping cart abandonment | Rick Whittington Consulting Tue, 19 Jan 2010 13:12:31 +0000 http://esc05.hostican.com/~rickwhit/wordpress/shopping-cart-abandonment-does-it-matter#comment-56432 [...] also a metric called cart abandonment rate that is related to this [...] [...] also a metric called cart abandonment rate that is related to this [...]

]]> By: Eathan http://www.rickwhittington.com/blog/shopping-cart-abandonment-does-it-matter/comment-page-1/#comment-34232 Eathan Thu, 08 Nov 2007 23:37:08 +0000 http://esc05.hostican.com/~rickwhit/wordpress/shopping-cart-abandonment-does-it-matter#comment-34232 Another important piece of the puzzle is capturing the data so abandoned carts can be recovered. A quick phone call is often enough to close an otherwise lost sale, so storing that data beyond the session can be a great way to alleviate some cart abandonment problems. There are costs associated with order recovery, but usually lower than the cost of lost orders. Another important piece of the puzzle is capturing the data so abandoned carts can be recovered. A quick phone call is often enough to close an otherwise lost sale, so storing that data beyond the session can be a great way to alleviate some cart abandonment problems. There are costs associated with order recovery, but usually lower than the cost of lost orders.

]]> By: How to calculate shopping cart abandonment : Web site effectiveness blog: Rick Whittington Consulting http://www.rickwhittington.com/blog/shopping-cart-abandonment-does-it-matter/comment-page-1/#comment-1027 How to calculate shopping cart abandonment : Web site effectiveness blog: Rick Whittington Consulting Sat, 17 Feb 2007 03:53:45 +0000 http://esc05.hostican.com/~rickwhit/wordpress/shopping-cart-abandonment-does-it-matter#comment-1027 [...] There’s also a metric called cart abandonment rate that is related to this calculation. [...] [...] There’s also a metric called cart abandonment rate that is related to this calculation. [...]

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