Comments on: Social proof sends sales through the roof http://www.rickwhittington.com/blog/social-proof-sends-sales-through-the-roof/ Helpful tips to make your website more effective from Rick Whittington Consulting, Richmond, Virginia Mon, 26 Sep 2011 14:29:17 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Rick Whittington http://www.rickwhittington.com/blog/social-proof-sends-sales-through-the-roof/comment-page-1/#comment-56369 Rick Whittington Tue, 15 Sep 2009 02:09:17 +0000 http://www.rickwhittington.com/blog/?p=403#comment-56369 Andrew's comment above reminded me that guest blogging on other blogs also adds to social proof. Chicke, I like your Word of Mouth Media Relationship Ladder. Perhaps you're right that social proof is a result of the activities that we engage in. Nice work. Andrew’s comment above reminded me that guest blogging on other blogs also adds to social proof.

Chicke, I like your Word of Mouth Media Relationship Ladder. Perhaps you’re right that social proof is a result of the activities that we engage in. Nice work.

]]> By: Chicke Fitzgerald http://www.rickwhittington.com/blog/social-proof-sends-sales-through-the-roof/comment-page-1/#comment-56366 Chicke Fitzgerald Sat, 12 Sep 2009 15:09:02 +0000 http://www.rickwhittington.com/blog/?p=403#comment-56366 Social proof is analogous to ROI, but it is the Return on Investment of Time (ROIT). Social proof isn't what makes things happen. It is the result and how you can tell that it was worth it. Relationship and engagement is what causes people to refer and to buy. Check out the Word of Mouth Media Relationship Ladder that I've developed Rick. I'd be interested in your comments on it. http://i367.photobucket.com/albums/oo116/chickefitz/wommladder_FINAL.jpg Social proof is analogous to ROI, but it is the Return on Investment of Time (ROIT). Social proof isn’t what makes things happen. It is the result and how you can tell that it was worth it.

Relationship and engagement is what causes people to refer and to buy. Check out the Word of Mouth Media Relationship Ladder that I’ve developed Rick. I’d be interested in your comments on it.

http://i367.photobucket.com/albums/oo116/chickefitz/wommladder_FINAL.jpg

]]> By: Social proof sends sales through the roof « Social Media Club Charlottesville http://www.rickwhittington.com/blog/social-proof-sends-sales-through-the-roof/comment-page-1/#comment-56365 Social proof sends sales through the roof « Social Media Club Charlottesville Sat, 12 Sep 2009 14:20:12 +0000 http://www.rickwhittington.com/blog/?p=403#comment-56365 [...] Read more about the meaning of social proof and how it, not ROI, should be the goal of social market... Share Me! [...] [...] Read more about the meaning of social proof and how it, not ROI, should be the goal of social market… Share Me! [...]

]]> By: Andrew Miller http://www.rickwhittington.com/blog/social-proof-sends-sales-through-the-roof/comment-page-1/#comment-56363 Andrew Miller Thu, 10 Sep 2009 14:15:44 +0000 http://www.rickwhittington.com/blog/?p=403#comment-56363 These are all good points, Rick. I would add public speaking as "social proof" that you know what you are talking about. It's one thing to regurgitate content from A-List blogs in your niche but it's another to actually teach something to somebody else. In order to effectively educate others, the presenter must think differently about a topic than if they were to just repeat some industry jargon. It's a lot of work to prepare an engaging presentation, even if you are an expert in a particular field. In my experience the "social proof" comes from the follow-up after a presentation. I love hearing from people in the audience that they learned (and better yet, applied) something that I spoke about. It's even better when it turns into new business! My two largest clients to date have come from one SEO presentation I gave back in March. It's a win/win. These are all good points, Rick. I would add public speaking as “social proof” that you know what you are talking about. It’s one thing to regurgitate content from A-List blogs in your niche but it’s another to actually teach something to somebody else.

In order to effectively educate others, the presenter must think differently about a topic than if they were to just repeat some industry jargon.

It’s a lot of work to prepare an engaging presentation, even if you are an expert in a particular field. In my experience the “social proof” comes from the follow-up after a presentation. I love hearing from people in the audience that they learned (and better yet, applied) something that I spoke about. It’s even better when it turns into new business! My two largest clients to date have come from one SEO presentation I gave back in March. It’s a win/win.

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