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	<title>Comments on: The search engine marketing mix: paid search versus SEO</title>
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	<description>Helpful tips to make your website more effective from Rick Whittington Consulting, Richmond, Virginia</description>
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		<title>By: Quantifying SEO efforts with Clicktracks : Web site effectiveness blog: Rick Whittington Consulting</title>
		<link>http://www.rickwhittington.com/blog/the-search-engine-marketing-mix-paid-search-versus-seo/comment-page-1/#comment-79</link>
		<dc:creator>Quantifying SEO efforts with Clicktracks : Web site effectiveness blog: Rick Whittington Consulting</dc:creator>
		<pubDate>Tue, 24 Oct 2006 17:19:48 +0000</pubDate>
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		<description>[...] The seminar presenter also confirmed that businesses should pay for advertising on terms they also optimize for.  I&#8217;ve always agreed that this is a best practice, and you can read why in my post called &#8220;The search engine marketing mix: paid search versus SEO.&#8221; [...]</description>
		<content:encoded><![CDATA[<p>[...] The seminar presenter also confirmed that businesses should pay for advertising on terms they also optimize for.  I&#8217;ve always agreed that this is a best practice, and you can read why in my post called &#8220;The search engine marketing mix: paid search versus SEO.&#8221; [...]</p>
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