http://www.rickwhittington.com/blog/users-form-opinions-of-your-site-in-120th-of-a-second/ Helpful tips to make your website more effective from Rick Whittington Consulting, Richmond, Virginia Mon, 26 Sep 2011 14:29:17 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.rickwhittington.com/blog/users-form-opinions-of-your-site-in-120th-of-a-second/comment-page-1/#comment-18912 Flash intros: Don’t use them on your site : Web site effectiveness blog: Rick Whittington Consulting Fri, 08 Jun 2007 20:18:56 +0000 http://www.rickwhittington.com/consulting/blog/?p=72#comment-18912 [...] Take a look at the First Capital Funding web site. In the first 8 seconds of the Flash animation, the only content that appears is their name. As reported eariler, it only takes customers 1/20th of a second to form an opinion about your web site. 80% of First Capital Funding’s customers likely left the site before the end of the Flash intro or they were aggravated when the site finally loaded 28 seconds later. [...] [...] Take a look at the First Capital Funding web site. In the first 8 seconds of the Flash animation, the only content that appears is their name. As reported eariler, it only takes customers 1/20th of a second to form an opinion about your web site. 80% of First Capital Funding’s customers likely left the site before the end of the Flash intro or they were aggravated when the site finally loaded 28 seconds later. [...]

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