A recent study by Hostway, a Chicago-based web site hosting company, found that web companies better fix customer annoyances or risk losing their business forever.
Online business has been around for a while now, and customers expect a superior customer experience from ever site they use. Here are the four biggest customer annoyances that the Hostway study listed:
- pop-up advertising (34.9 percent)
- registration log-on pages (16.7 percent)
- software installation (15.7 percent)
- slow-loading pages (9.1 percent)
Many ecommerce sites employ the first 2 annoyances, and take note that all four annoyances can be fixed by online retailers — they are not out of their control (except for the fact that network slowdowns can cause slow-loading pages on occasion).
