Internet Retailer reports that retailers are spending more on pay-per-click marketing and natural search engine optimization. 57.4% of marketers claim that search engine marketing performs better than other forms of marketing, including affiliate marketing, e-mail marketing and direct mail. Among the respondents to the Internet Retailer study, natural search engine optimization seems to yield higher conversion rates than paid search.
The pendulum seems to be shifting toward natural search engine optimization. I’ve found that both tactics can be successful, but both require ongoing expenses. A mix of both tactics seems to be the right approach for many companies. Optimizing for natural results is the prudent approach for core keywords, while paid search can supplement these results for keywords and phrases that are related to the core keywords. Regardless of the approach, customers clearly do not ignore paid search ads (“sponsored listings”), and as we learned in 2006, ranking in the top three natural results is critical as these links are most often clicked.
April 17th, 2007 at 2:05 pm
Dimano Marketing says:
As spending increases, so should more creative ways to use new technologies to boost SEO-ROI. This article looks at the use of blogs in SEO. Thanks for the insights .
http://dimanomarketing.wordpress.com/2007/04/13/the-seo-benefits-of-blogs/
-The Dimano Marketing Team