You probably didn’t know that early ’90s rap star MC Hammer (remember those pants?) is actually a savvy marketer and entrepreneur. An avid Twitterer with over 134,000 followers, Hammer was recently interviewed on HubSpot TV and shared the following nuggets of wisdom:
- Social media is an extension of what we do naturally, just on a different platform.
- Use technology/the web to cut out the middle man and deliver your message directly to the customer, then let them decide if and when they want to consume it.
- On Twitter: forget trying to get new followers and don’t be concerned with the number. Just stay interesting.
- Even in a recession, companies have opportunities to be more creative to survive what the economy throws at them.
You can see videos of Hammer’s interview at the blog post from HubSpot.
