Rick Whittington Consulting

Ecommerce consulting

You have products or services that you want to sell online, but you don't know where to begin. Our affordable ecommerce consulting services will establish a selling interface that is easy-to-use and inviting to potential customers.

I have experience designing and maintaining one of the biggest e-commerce sites on the web, CircuitCity.com, which transacts millions of dollars per month. I've also worked with Crutchfield.com on their e-commerce site and I designed and currently run the Virginia Favorites e-commerce web site. You can't make money online unless your web site is easy to use, has detailed product information, and has a solid marketing plan.

 
Rick Whittington knows web design and he knows e-commerce. He understands what retailers and marketers need to do to make their site designs deliver.

Plus, he's fast, professional, and a pleasure to work with.
- Lawrence Becker
VP, Marketing and Business Development
The Rimm-Kaufman Group, LLC

New ecommerce web sites

Anyone can create an e-commerce site—there are many programs and systems on the web that allow novices to create web sites. The problem with these turnkey solutions is that you often can't control the layout and design of the site and you'll certainly have a tough time conveying your brand message. My affordable ecommerce web design services include creation of a custom web site for your business that customers can easily navigate and integration with a system that will help you process your online orders in a time and cost-efficient way.

Existing ecommerce sites

If you already own and e-commerce web site that isn't producing the results you desire, I'd like to help you. I provide e-commerce consulting services geared around optimizing your current site. Maybe you need a new design, better product organization, or a streamlined checkout flow. Maybe you aren't sure why you aren't getting the sales numbers you expect or why your online marketing campaign is not producing the results you need to maintain profitability. I have with all of these, and I'd like to put my expertise to work for you. Contact me today and together, we'll assess your current position and create a roadmap for the future.

 
We hired Rick to analyze our site and find potential conversion pitfalls. He re-designed our product page template and we saw a 69% increase in conversion within the first month.
- Doug D.
Company name withheld

Converting visitors to buyers

Read my recent article about online retail conversion that examines ecommerce checkout processes and get tips on how to convert your visitors to buyers during checkout.

Know your customer

If you own an e-commerce site, it's vitally important that you understand your web metrics and know a) who your customers are, b) what pages they visit on your site and c) where your web site users are coming from. Every company's web stats tell a story, and my web metrics consulting services will help you put together a metrics dashboard or analyze your stats to give you a better picture of your customers.

Tracking customers through checkout

Read my article about creating a checkout funnel that takes a look at using Google Analytics to find out where customers drop off during checkout.

Contact me and see how I can assist with your e-commerce initiatives