Search engine marketing

Search engine listings are vital to your web site's success. If people can't find your web site, they'll find your competitors' sites. We believe in the two-pronged approach of 1) optimizing your site for free listings and 2) paying for targeted text-based advertising.

We offer three search engine marketing services:

Pay-per-click advertising. We'll design a paid search strategy around your marketing strategy to reach the most people at your budget. We'll manage your bids, test copy and provide continual improvement for your paid search campaign. To help you capture customers, we will also create or optimize your landing pages so success comes quickly.

Paid search analysis. We'll take an exhaustive look at your paid search program and provide detailed, specific recommendations for the improvement of ad copy, destination pages, bidding, geotargeting and other components of your campaign.

Search engine optimization. Positioning your web site in the free listings on search engines is the best way to optimize your company's exposure over the long term. We'll detail and execute a strategy so your web site reaches the top of the search engine rankings.

What Clients Say

As an all-volunteer organization without a physical office presence, the Hands on DC web site is both our office and billboard at the same time. It helps us attract new volunteers and donors as well as communicate vital information to those already involved. Rick's assistance to redesign our website will go a long way toward improving our efforts. It looks great and is very functional!
Caroline Clayton
Board Member
Hands on DC

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