Virginia Favorites case study

Virginia Favorites is a small company in Southside Virginia that specializes in cooking and selling its own line of Virginia peanuts. In addition to their peanuts, they offer customers other Virginia gourmet food including Virginia ham, peanut candy and more.

In 1997, we designed their first e-commerce web site, and after significant growth, we upgraded their web site to a Yahoo! Merchant Services platform and redesigned the look and feel of the site. The Yahoo! Merchant Services platform enabled Virginia Favorites to process their orders in a more cost-effective way, including integration with UPS shipping software, advanced fraud screening for online transactions, and a content management system for their product database.

In addition to redesigning the site and providing ongoing maintenance and merchandising support, we ensure that Virginia Favorites can be found when people search for their products online. We currently manage a paid search campaign for Virginia Favorites, and we maintain and update site templates to ensure the site is search engine friendly and on the cutting-edge of search engine industry knowledge.

To maintain customer communications, we design and deploy an email marketing campaign for Virginia Favorites. By opting into communications, customers can get sales information, email-only sales coupons and notification of new products.

To ensure that Virginia Favorites is running a profitable web business, we provide sales and site statistic analysis which helps the owners make informed business decisions. Through these services, Virginia Favorites can find out what products people are searching for, view a sales dashboard and analyze what marketing channels produce the greatest return on investment.

View the Virginia Favorites site

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