How Should You Respond to Inbound Marketing Leads From Your Blog?

Digital marketing is helping many businesses deliver more inbound marketing leads. In fact, 89 percent of companies using content marketing say it works for them, generating higher quality leads [...]

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Posted on August 25, 2016
By Rick Whittington

3 Articles Your CEO Needs to Read About Content Marketing

While content marketing consistently proves itself to be an effective way for businesses to drive engagement and grow revenue online, there’s still a fight going on in the modern workplace about [...]

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Posted on July 20, 2016
By Sarah Greesonbach

Who At Your Company Should Write Your Company Blog?

When your day as a marketing manager is full of competing priorities, it can be difficult to set aside time to write your company blog. But when this critical component of your content marketing [...]

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Posted on June 30, 2016
By Rick Whittington

How (and Why) to Be Human With Your Marketing

As many marketing managers scramble to get their work done, many look for shortcuts.

Companies are outsourcing writing, or even buying machine-generated content, to meet the demand.

But how do you [...]

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Posted on June 8, 2016
By Sarah Greesonbach

How to Write a Blog Introduction That Hooks Your Reader

When it comes to writing blog posts for your company blog, nothing is more important than the headline. After all, the headline is what convinces curious readers to click through and invest time [...]

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Posted on June 2, 2016
By Sarah Greesonbach

How to Improve the Writing Quality of Your Online Content

If you develop online content with freelance writers or an in-house editorial team, it can be difficult to put together consistently high-quality blog for your company blog.

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Posted on May 12, 2016
By Winston Chenery

Why Content Marketing Is Essential to Customer Relationships and Brand Awareness

"Google only loves you when everyone else loves you first," quipped entrepreneur Wendy Piersall in 2007. Want to increase the reputation of your brand online?

Content marketing is something you [...]

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Posted on May 5, 2016
By Rick Whittington

How Developing a Content Strategy Can Improve Inbound Marketing Performance

When a plane takes off for a flight, it doesn't leave without a flight plan. Similarly, you shouldn't dive into inbound marketing without a content plan. While 93 percent of B2B marketers use [...]

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Posted on December 15, 2015
By Rick Whittington

Start Blogging to Win Customers: 6 Tips for a More Effective Business Blog

I don't have to tell you that making the sale first requires enticing the customer. Engaging, informative content is one of the top ways to drive conversions, and a well-written business blog is a [...]

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Posted on December 10, 2015
By Rick Whittington

How to Improve the Quality of Your Blog Graphics (Even if You Aren't a Designer)

When it comes to content marketing, you can't under-emphasize the importance of visuals.

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Posted on November 17, 2015
By Rick Whittington
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