Topic: Business Blogging

Industrial and manufacturing companies often feel like the ugly duckling -- providing valuable, vital resources and services to their customers, but lacking the online thrill and attention ...

Digital marketing is helping many businesses deliver more inbound marketing leads. In fact, 89 percent of companies using content marketing say it works for them, generating higher quality leads more ...

While content marketing consistently proves itself to be an effective way for businesses to drive engagement and grow revenue online, there’s still a fight going on in the modern workplace about ...

When your day as a marketing manager is full of competing priorities, it can be difficult to set aside time to write your company blog. But when this critical component of your content marketing ...

When it comes to writing blog posts for your company blog, nothing is more important than the headline. After all, the headline is what convinces curious readers to click through and invest time in ...

If you develop online content with freelance writers or an in-house editorial team, it can be difficult to put together consistently high-quality blog for your company blog.

"Google only loves you when everyone else loves you first," quipped entrepreneur Wendy Piersall in 2007. Want to increase the reputation of your brand online? Content marketing is something you can't ...

When a plane takes off for a flight, it doesn't leave without a flight plan. Similarly, you shouldn't dive into inbound marketing without a content plan. While 93 percent of B2B marketers use content ...

I don't have to tell you that making the sale first requires enticing the customer. Engaging, informative content is one of the top ways to drive conversions, and a well-written business blog is a ...

When it comes to content marketing, you can't under-emphasize the importance of visuals.

I know that you spend significant resources fueling your company's marketing needs. Writing social media posts, blog posts, emails, white papers and more can be incredibly time consuming, even ...

We know a blog post title should be around 55 characters and that the first three words and the last three words are the most important. But when companies start writing blog posts, there’s a lot of ...

When you first start a company blog, you have a lot of choices to make. What should you write about? How will you carve out time to keep it up to date? What voice will you use? Sidebar or no sidebar? ...

It’s common knowledge that the field of medicine has gone through incredible advancements in the last 15 years. But that’s why it’s so surprising to find out that, despite significant advances to ...

When it comes to blogging, manufacturing companies often face a common but frustrating problem: What, exactly, is there to blog about? The common perception is that blogs feature fun, zippy company ...

At our office, we spend a decent amount of time reviewing our efforts to examine what works and what isn’t seeing the success we’d hoped for. Last week, we looked into one client’s recent website ...

Healthcare marketing is as different from general marketing as the healthcare industry is from the general “business world.” The customers you’re courting are completely unique, with specialized ...

B2B companies are more than ever using online marketing strategies, but manufacturing companies have habitually held on to their traditional marketing techniques – print advertising, trade shows, and ...

The healthcare industry is historically behind when it comes to online marketing. Research done by the Content Marketing Institute explains that the healthcare industry is at least 2 years behind ...

The "blog" has long been a tool for individuals on the Internet to share their thoughts on a particular topic with the millions of other people online. Maybe you -- like I used to -- think that blogs ...

Would it surprise you to know that the most important, most relevant blog post on your entire website might never get read? In the world of content marketing, your blog post headline acts as a ...

Where were you when Google shook up 2013 with its "Hummingbird" update? You may soon find it’s an important date to remember as it heralded a time when genuine content skyrocketed in search engine ...

Everyone loves a good before and after photo…. but have we adapted as well to the before and after of marketing? Because when it comes to marketing, the times have changed. Before, you relied on good ...

The goal of every website is to market your business effectively and to compel prospective customers to take action by contacting you. So, when you’ve put time and money into your website only to see ...

Managing and monitoring your internet presence is a hot concept right now, but how can you establish yourself (and by extension, your company) as a leader in the online space? Internet presence ...

You finally did it! You’ve posted a blog post on your company website. The thing on your to-do list for the past few months that you simply did not have time to do is finally done. Well, we’ve got ...

Have you ever wondered if you were writing good business blog posts, or if there was a way to make sure every post was the best it could be? While it’s important to have a good mix of different kinds ...

It's no secret, we're big fans of blogging. Business blogging has plenty of benefits, from attracting and engaging potential customers, to shaping a brand identity, to increasing visitors from search ...

Want to improve your company's search engine optimization (SEO)? Start a business blog! Our client, a manufacturer, did, and their website traffic from search engines is up 75%. Let's take a look at ...

Three quarters of companies say they are increasing their content creation efforts this year (source: eMarketer), but if you're among those companies, how will you do it? Much of the burden of ...