Mobile Commerce Trends Every Business Owner Needs To Know

The proliferation of tablets, smartphones and other mobile devices is changing the way we research, evaluate and buy products and services online. Mobile-ready is no longer optional. Online [...]

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Posted on November 5, 2012
By Rick Whittington

Optimizing your e-commerce site for the window shopper

I've written quite a bit about conversion rates on this blog, but the fact is that most people that visit an e-commerce web site have no intention of buying. They are window shopping. Optimizing your [...]

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Posted on February 28, 2010
By Rick Whittington

Using video to create a personal connection online

Perhaps one of the biggest challenges online retailers face is creating a personal experience. If a customer walks into a store, they are greeted, given service, and assisted in making a purchase. [...]

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Posted on June 10, 2009
By Rick Whittington

How to make your web site more effective without breaking the bank

Since many small businesses (especially in today's economy) don't want to spend a fortune on testing and research, I was pleased to see Marketing Sherpa’s brilliant new article called "Case Study: [...]

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Posted on April 8, 2009
By Rick Whittington

How to grow your e-commerce site in the economic downturn

Today, Comscore forecasted flat growth for e-commerce holiday spending. Many online retailers are experiencing slowing growth due to customers deal-hunting and buying fewer, less expensive gifts. As [...]

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Posted on November 25, 2008
By Rick Whittington

How to increase traffic and boost holiday sales

There are a number of free, easy or cheap ways that online retailers can boost their traffic and sales this holiday season. With the economic downturn in full swing, retailers are being forced to be [...]

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Posted on November 20, 2008
By Rick Whittington

The "magic" buy button

I'm loving this blog post at the Get Elastic blog that comments on a You Tube case study where the guru in the video suggests that one buy button design always works the best. Folks, please don't be [...]

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Posted on September 16, 2008
By Rick Whittington

E-commerce business: Is it recession-proof?

Despite the economic slowdown, e-commerce and online business has remained strong. This prompted an article in the E-commerce Times this morning asking if this is just a fluke and if the e-commerce [...]

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Posted on July 9, 2008
By Rick Whittington

Website redesign: Fix the low-hanging fruit

I was reading Seth Godin's blog post a few days ago about "the magic of low-hanging fruit" and was reminded of the power of fixing low-hanging fruit when redesigning your web site.

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Posted on July 2, 2008
By Rick Whittington

What should your conversion rate be?

I've had quite a few clients and prospective clients call and ask, "What is a good conversion rate?" and "What is a good shopping cart abandonment rate?"

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Posted on June 4, 2008
By Rick Whittington
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