The proliferation of tablets, smartphones and other mobile devices is changing the way we research, evaluate and buy products and services online. Mobile-ready is no longer optional. Online [...]
I've written quite a bit about conversion rates on this blog, but the fact is that most people that visit an e-commerce web site have no intention of buying. They are window shopping. Optimizing your [...]
Perhaps one of the biggest challenges online retailers face is creating a personal experience. If a customer walks into a store, they are greeted, given service, and assisted in making a purchase. [...]
Since many small businesses (especially in today's economy) don't want to spend a fortune on testing and research, I was pleased to see Marketing Sherpa‚Äôs brilliant new article called "Case Study: [...]
Today, Comscore forecasted flat growth for e-commerce holiday spending. Many online retailers are experiencing slowing growth due to customers deal-hunting and buying fewer, less expensive gifts. As [...]
There are a number of free, easy or cheap ways that online retailers can boost their traffic and sales this holiday season. With the economic downturn in full swing, retailers are being forced to be [...]
I'm loving this blog post at the Get Elastic blog that comments on a You Tube case study where the guru in the video suggests that one buy button design always works the best. Folks, please don't be [...]
Despite the economic slowdown, e-commerce and online business has remained strong. This prompted an article in the E-commerce Times this morning asking if this is just a fluke and if the e-commerce [...]
I was reading Seth Godin's blog post a few days ago about "the magic of low-hanging fruit" and was reminded of the power of fixing low-hanging fruit when redesigning your web site.
I've had quite a few clients and prospective clients call and ask, "What is a good conversion rate?" and "What is a good shopping cart abandonment rate?"