Your Checklist for a More Effective Email Marketing Campaign

While some say that email isn't an effective marketing tool anymore, research shows that it still has the highest ROI of any online marketing tactic.

One reason is that email is still a dominant [...]

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Posted on February 28, 2014
By Rick Whittington

What I'd Tell You If You Say, "Email Doesn't Work"

I read a timely report on Marketing Charts this week. It was timely because I was speaking with someone who commented, "we tried email and it doesn't work."

I've heard that "email doesn't work" [...]

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Posted on February 20, 2014
By Rick Whittington

10 Rules for Being an Exceptionally Good Email Marketer

With social media, mobile marketing, and other newer and sexier marketing alternatives, a lot of people say that email is losing its luster. The fact remains, however, that email marketing is [...]

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Posted on September 9, 2013
By Rick Whittington

Get more ROI from your email marketing: use email segmentation

As we alluded to in this post on the best times to send emails, timing isn't the only factor that you could be--or should be--testing to get more ROI from your email marketing. In fact, [...]

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Posted on January 30, 2013
By Rick Whittington

The Best Time to Send Your Email Marketing Campaign

As Scott Stratten pointed out on his Unmarketing blog, it seems like a study is released each week that tells you the best time to send email. For instance:

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Posted on January 29, 2013
By Rick Whittington

What is lead nurturing, and how can it improve your online marketing?

Are the leads coming in, but you’re not sure how to move them from prospect to customer? Are you stumped by thinking of how you can move leads out of early-stage research to a call with your sales [...]

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Posted on January 21, 2013
By Rick Whittington

Guide: How To Choose A Content Management System - Part 2

You've thought about the basics--like security and ease of use--when it comes to picking a content management system for your website. But don't stop there. Ask these 5 questions to find out how a [...]

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Posted on January 13, 2013
By Rick Whittington

Email Marketing Done Right: The Threadless Newsletter

Threadless is the self-proclaimed purveyor of "the best tees on the planet."

They also know a thing or two about online marketing.

Check out their October newsletter, and see how they nail email [...]

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Posted on October 26, 2012
By Rick Whittington

Top Email Providers in 2012

MailChimp recently shared some great data on how many emails are sent, per month, to major email providers (in this case, AOL, Comcast, Gmail, Hotmail and Yahoo).

Last year, Gmail, Hotmail and [...]

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Posted on September 4, 2012
By Rick Whittington

How to prune your e-mail list and reduce abuse complaints in MailChimp

Many companies are focused on growing their e-mail list, and rightfully so. But if you could improve the return on investment of your e-mail marketing program by pruning your list, would you?

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Posted on November 25, 2009
By Rick Whittington
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