Bonus holiday selling tip: Show shipping cutoff dates

Showing holiday shipping cutoff dates on your web site makes sense for many reasons. First, it sets the customer's delivery expectation. Second of all, it will reduce the number of calls you'll get [...]

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Posted on November 29, 2007
By Rick Whittington

12th and final holiday selling tip: Improve the relevance of your paid search campaign

Before traffic starts to spike for the holidays, audit your paid search program (Google Adwords, etc.) for bids, new keyword combinations, and ad copy. You may want to create multiple ads for each ad [...]

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Posted on November 16, 2007
By Rick Whittington

Holiday selling tip #11: Checking out - don't require customers to register for an account

It's common convention for customers to register in order to check out, but many customers want to skip that step. While this may involve some IT involvement to make it happen, you can always ask the [...]

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Posted on November 15, 2007
By Rick Whittington

Holiday selling tip #10: Offer free shipping

Shipping costs are a barrier to online shopping, so offering free shipping can be a great way to increase sales if it doesn't significantly erode your profits. Sometimes, sites offer "free shipping [...]

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Posted on November 14, 2007
By Rick Whittington

Holiday selling tip #9: Alert the customer when they have added an item to their shopping cart

Customers get confused when sites don't make it obvious that they've added something to their shopping cart. These days, it's common for sites to have a "persistent shopping cart" -- or a running [...]

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Posted on November 12, 2007
By Rick Whittington

Holiday selling tip #8: Cross-sell on product pages

Putting links to "similar items," "related items," "best sellers" or accessories on individual product pages helps provide a logical next step when a customer realizes that a product might not fit [...]

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Posted on November 12, 2007
By Rick Whittington

Holiday selling tip #7: Make add-to-cart buttons larger on product pages

Your nicely designed web site has pretty "add-to-cart" buttons that match the rest of your site, but are they blending in? Many of today's graphic designers think that small add-to-cart buttons that [...]

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Posted on November 9, 2007
By Rick Whittington

Holiday selling tip #6: Send customers offers through e-mail

Hopefully your web site offers the opportunity for customers to sign up and receive promotional offers or a newsletter. The holiday season is a perfect time to dust off this list and put it to [...]

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Posted on November 8, 2007
By Rick Whittington

Holiday selling tip #5: Make sure contact information is clearly visible

This probably sounds like a no-brainer, but many sites don't have basic contact information in a clearly visible place on their web sites. Additionally, I've heard test participants say in usability [...]

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Posted on November 7, 2007
By Rick Whittington

Holiday selling tip #4: Offer discounts to best customers

If you have an established web site with a larger customer file, you can probably quickly parse through your database and grab e-mail addresses of repeat or best customers. As a token of your [...]

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Posted on November 6, 2007
By Rick Whittington
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