According to a survey of over 127 sales and marketing executives, sales productivity is the top driver for hitting revenue goals. However, the study also indicates a disconnect between how [...]
Marketers are realizing the disconnect between sales and marketing departments and want to help solve the problem. Why? Because they care about the customer experience. They also care about [...]
As a sales rep, you're constantly following up with the leads you get from your website. You're manually sending email after email trying to schedule a time to talk next steps.
Your traditional B2B sales team is stuck in the world of prospecting. They buy lists, call people out of the blue, and follow a prescribed approach to selling, or worse, a script. They [...]
We are big believers in the power of a marketing automation tool and CRM working well together. If you're like many of our clients, you're trying to configure your HubSpot to Salesforce [...]
Digital marketing is helping many businesses deliver more inbound marketing leads. In fact, 89 percent of companies using content marketing say it works for them, generating higher quality leads [...]
Have you ever found yourself wondering how you can get more people to contact your company from your company website?
If you’re doing business development for your company, you know how precious time can be, and how fast time slips away.
More and more companies are using their websites to build their contact lists and attract new customers. Companies are moving past reliance on the "contact us" link and doing other things to get [...]
Digital marketing is critical to successful demand generation these days, in part because it is so effective, scalable and cost effective. As you review and improve your digital efforts, or as you [...]