Big SEM news: Google Adwords Keyword Suggestion Tool now showing search volume data

The big news of the week in internet marketing, in case you missed it, is that the Google Adwords Keyword Suggestion Tool is now showing actual search volume data. Specifically, the tool is showing [...]

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Posted on July 11, 2008
By Rick Whittington

How much should your company spend on search marketing in 2008?

Is your company planning to increase their search marketing spend in 2008? If you said yes, you're in good company. MarketingSherpa's latest Search Marketing Benchmark Survey reveals that search [...]

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Posted on October 2, 2007
By Rick Whittington

Google Adwords to offer expanded newspaper ad service

Newspapers, who have recently struggled to retain advertising revenue, are getting a boost from an unlikely source: Google.

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Posted on July 19, 2007
By Rick Whittington

Paid search vs. SEO, and why I'm trying traditional PR with a twist instead

The June 24 New York Post article called "Search & Destroy: Audit Could Siphon Ad $$ from Google," reports on a soon-to-be-published audit by UK-based firm Internet Search Metrics. The audit claims [...]

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Posted on July 12, 2007
By Rick Whittington

Google Adwords tip: Use an ellipsis at the end of your ad

Need a Google Adwords tip? Here's one -- small tweaks to your ad copy can significantly improve results. A recent blog post by MindValley Labs proves that even a small change can dramatically raise [...]

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Posted on July 9, 2007
By Rick Whittington

Google Adwords tips: 3 easy ways to control your ad spend

If your company is new to Google Adwords advertising and you're trying to go it alone, chances are you're looking for ways to maximize your ad spend. Rather than broadcasting your ad to the largest [...]

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Posted on May 11, 2007
By Rick Whittington

Web retailers spending more on search engine marketing

Internet Retailer reports that retailers are spending more on pay-per-click marketing and natural search engine optimization. 57.4% of marketers claim that search engine marketing performs better [...]

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Posted on April 13, 2007
By Rick Whittington

PPC management: 5 reasons why "set it and forget it" doesn't work

A blog post over at Search Engine Roundtable struck a chord with me today, as this topic has come up when talking to various clients over the past few months.

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Posted on March 27, 2007
By Rick Whittington

Case study: Why you should pay for search engine advertising when you have the #1 spot in Google

As a follow-up to my last post, "When Google rankings affect your small business' bottom line," I wanted to provide some real data for my claim that a web site can get a significant increase in [...]

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Posted on March 14, 2007
By Rick Whittington

When Google rankings affect your small business' bottom line

There's an interesting thread on SEO Roundtable today regarding the way Google's rankings can affect small businesses. The fact of the matter is that when Google shuffles its rankings or when [...]

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Posted on March 14, 2007
By Rick Whittington
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