The big news of the week in internet marketing, in case you missed it, is that the Google Adwords Keyword Suggestion Tool is now showing actual search volume data. Specifically, the tool is showing [...]
Is your company planning to increase their search marketing spend in 2008? If you said yes, you're in good company. MarketingSherpa's latest Search Marketing Benchmark Survey reveals that search [...]
Newspapers, who have recently struggled to retain advertising revenue, are getting a boost from an unlikely source: Google.
The June 24 New York Post article called "Search & Destroy: Audit Could Siphon Ad $$ from Google," reports on a soon-to-be-published audit by UK-based firm Internet Search Metrics. The audit claims [...]
Need a Google Adwords tip? Here's one -- small tweaks to your ad copy can significantly improve results. A recent blog post by MindValley Labs proves that even a small change can dramatically raise [...]
If your company is new to Google Adwords advertising and you're trying to go it alone, chances are you're looking for ways to maximize your ad spend. Rather than broadcasting your ad to the largest [...]
Internet Retailer reports that retailers are spending more on pay-per-click marketing and natural search engine optimization. 57.4% of marketers claim that search engine marketing performs better [...]
A blog post over at Search Engine Roundtable struck a chord with me today, as this topic has come up when talking to various clients over the past few months.
As a follow-up to my last post, "When Google rankings affect your small business' bottom line," I wanted to provide some real data for my claim that a web site can get a significant increase in [...]
There's an interesting thread on SEO Roundtable today regarding the way Google's rankings can affect small businesses. The fact of the matter is that when Google shuffles its rankings or when [...]