Building Online Visibility for Your Brand by Embracing Consistency

In advertising, brand is everything.

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Posted on March 31, 2016
By Rick Whittington

Winning at Local Search: How Your Company Can Boost Local Search Ranking

For companies that do business in a localized region, local search engine optimization (SEO) is an important part of establishing an online presence. For some companies, however, this is a [...]

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Posted on November 19, 2015
By Rick Whittington

What Does "Community" Mean for B2B Digital Marketing?

B2B businesses often approach social media marketing with an attitude that “bigger is better.” They eagerly believe that the more followers, the better. The more likes, the better. The more tweets [...]

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Posted on July 21, 2015
By Sarah Greesonbach

4 Ways to More Targeted B2B Demand Generation Online

There’s no beating around the bush: B2B demand generation is how your business stays in business.

Given that it’s such an important process, even businesses that are doing it well are always [...]

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Posted on July 8, 2014
By Sarah Greesonbach

3 Reasons Your Internet Presence Needs a Trainer

If you've ever played a round of golf, you know how difficult and frustrating the game can be. Managing your online marketing doesn't need to be as difficult as hitting the golf ball straight, [...]

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Posted on May 29, 2014
By Sarah Greesonbach

Online Reputation Management for Local B2B Businesses

Local B2B businesses often face an uphill climb. You’re competing with regional and perhaps even global brands in your industry, and trying to take advantage of local business opportunities [...]

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Posted on March 4, 2014
By Sarah Greesonbach

Trouble Recruiting? Turn to Your Internet Presence For Help

You’re in business because you provide the best products and services to your customers. So when it comes time to expand your business, of course you only consider the best candidates!

[...]

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Posted on February 5, 2014
By Sarah Greesonbach

LinkedIn Sponsored Updates for B2B Lead Generation

Who says B2B companies can't use social media to generate leads? If you're an intermediate LinkedIn user, I would encourage you to look into LinkedIn Sponsored Updates. Note: If you're a Linkedin [...]

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Posted on October 31, 2013
By Rick Whittington

Clever Social Media Tips to Make the Most of Your Next Trade Show

In my daily reading, I came across a blog post on the MarketingProfs website called "A Guide to Using Social Media at Tradeshows." There's some good advice there about how companies can start [...]

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Posted on October 9, 2013
By Rick Whittington

The Secret To Making Your Press Release Interesting To Your Website Visitors

Let's be honest, your prospective customers don't want to read press releases. Think about the last press release you read. Odds are it was pretty dull and sounded almost robotic.

Press releases [...]

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Posted on September 26, 2013
By Winston Chenery
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