In advertising, brand is everything.
For companies that do business in a localized region, local search engine optimization (SEO) is an important part of establishing an online presence. For some companies, however, this is a [...]
B2B businesses often approach social media marketing with an attitude that “bigger is better.” They eagerly believe that the more followers, the better. The more likes, the better. The more tweets [...]
There’s no beating around the bush: B2B demand generation is how your business stays in business.
Given that it’s such an important process, even businesses that are doing it well are always [...]
If you've ever played a round of golf, you know how difficult and frustrating the game can be. Managing your online marketing doesn't need to be as difficult as hitting the golf ball straight, [...]
Local B2B businesses often face an uphill climb. You’re competing with regional and perhaps even global brands in your industry, and trying to take advantage of local business opportunities [...]
You’re in business because you provide the best products and services to your customers. So when it comes time to expand your business, of course you only consider the best candidates!
Who says B2B companies can't use social media to generate leads? If you're an intermediate LinkedIn user, I would encourage you to look into LinkedIn Sponsored Updates. Note: If you're a Linkedin [...]
In my daily reading, I came across a blog post on the MarketingProfs website called "A Guide to Using Social Media at Tradeshows." There's some good advice there about how companies can start [...]
Let's be honest, your prospective customers don't want to read press releases. Think about the last press release you read. Odds are it was pretty dull and sounded almost robotic.
Press releases [...]