Topic: Social Media

It’s almost that time of year when you review your marketing strategy, make adjustments for the rest of the year and start thinking about setting goals for next year. During that process, you’re ...

Conventional wisdom used to caution B2B organizations against using paid social media campaigns as a source of lead generation. However, just as social media platforms have evolved rapidly in the ...

Generating more leads is a B2B marketer’s biggest challenge, with 49% of marketers ranking it as their top priority. With dozens of different B2B demand generation tactics, how do you decide which ...

Whittington Consulting is proud to announce that we have been named the North American winner in the "Grow Better: Sales" category in HubSpot’s third quarter 2021 Impact Awards. HubSpot is a leading, ...

Seventy percent of B2B marketers and business owners are posting more content this year than last year. That’s great news for their incoming website traffic, blogs stats, and lead generation efforts, ...

For small businesses, non-profits, and other lean industries, marketing is not often given the proper budget nor time allocation in order to maximize results. Marketers for these types of ...

Facebook was the first social media platform senior care marketers had to be on in order to be relevant. With over 2.01 billion Facebook users, and 1.32 billion users who log on daily, Facebook has ...

Facebook is increasingly being used as a review platform. It is one of the simplest ways for someone to voice an opinion. It’s also the platform with the largest audience - over 2.01 billion monthly ...

Here's the scenario: you discovered the magic of Facebook ads, but now you notice that your ad's cost per click is higher than expected. You put more and more money into your ad campaigns and while ...

There’s a thrilling sensation I get when I launch a Facebook ad for a client. Whether the objective is brand awareness, video views or lead conversion, the opportunity to reach an audience with ...

Manufacturing marketers are finally wising up to the value of inbound marketing. According to Content Marketing Institute's 2017 report, 84% of manufacturing marketers plan to maintain the same level ...

Unless you’ve been living under a rock the past few years, you’ve probably heard about how wonderful Facebook advertising can be. At a relatively low cost to you and your business you can promote ...

According to a study conducted by HubSpot, LinkedIn produces a visitor-to-lead conversion rate of 2.74 percent -- that's 277 percent better than Twitter or Facebook. On top of that, more than 80 ...

I don't have to tell you that making the sale first requires enticing the customer. Engaging, informative content is one of the top ways to drive conversions, and a well-written business blog is a ...

Clued-in business owners and marketing managers aren't just using social media to boost brand awareness -- they're also leveraging these platforms in order to generate leads.

Wouldn't it sound weird if you said the same thing to every person you encountered throughout the day? Well, think of your social media posts in the same way. Each platform is different, and your ...

How can you use social media to bolster your medical practice? Find out below...

B2B businesses often approach social media marketing with an attitude that “bigger is better.” They eagerly believe that the more followers, the better. The more likes, the better. The more tweets at ...

While it might seem like Twitter is just for teenagers and tech-savvy adults, it’s actually an incredibly powerful B2B social media marketing tool. In a world where 75 percent of purchase decisions ...

Sometimes it seems like managing content for social media is quite a difficult undertaking. There appear to be so many moving parts and questions that arise in the process.

Eighty-four percent of B2B marketers use some kind of social media marketing for business development, and a lot of that growth has taken place recently. Sixty-two percent of marketers said social ...

B2B business professionals around the world agree that LinkedIn is a great way to network with prospective business partners. But many executives and sales professionals find themselves ready to ...

LinkedIn is an invaluable tool in the world of B2B sales. It’s very popular among people who work for B2B business, it’s convenient to use, and it’s free.

I admit it: this marketing guy (me) meets on a regular basis with a sales veteran. The guy I meet with, Rick Roberge, has 40 years of sales experience, so you may fashion him as a cold caller, a hand ...

When you sign into your social media profile, whether it’s LinkedIn, Twitter, or Google +, it can be overwhelming to read through each update and catch up on what’s happening within your network. It ...

Today's blog post is written by Ivan Serrano, a journalist from San Jose, California. He focuses on business, social media and marketing when writing, and photography and sports during his free time. ...

When LinkedIn opened its publishing platform in early 2014, no one could have anticipated that it would soon reach 7,000 posts per day. But it did! And the site’s level of activity lead many ...

Tackling social media for your company can feel overwhelming. It’s hard to know when to do what. Is it too much? Is it too little? And, unfortunately, the answer for most businesses is often to do ...

Recently we made the case for engaging in LinkedIn groups, but we left out an important part of the process. Even with a tight LinkedIn profile and access to all the right groups, it still might seem ...

Healthcare marketing is as different from general marketing as the healthcare industry is from the general “business world.” The customers you’re courting are completely unique, with specialized ...