3 Reasons You Should Be Using Video for B2B Lead Generation

When you engage a potential customer with video, you create a visual relationship with them. They’re able to get a sense for who you are, how you speak, and how you provide value to your [...]

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Posted on November 13, 2014
By Sarah Greesonbach

What to Do When Your B2B Video Marketing Doesn't Go Viral

With so many reasons to get into video marketing, it’s no surprise that nearly three in four B2B marketers plan to increase their use of original marketing videos.

Unfortunately, many businesses [...]

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Posted on September 25, 2014
By Sarah Greesonbach

YouTube SEO Tips: How to Optimize Your Videos For Search

Video content can be a great way to engage with potential customers and tell more about what your company has to offer. The challenge, however, is this: how do you make your video as accessible [...]

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Posted on April 17, 2013
By Winston Chenery

Myth-Busting: 4 Common Video Marketing Misconceptions Debunked

Have you ever voiced any of these objections when it comes to adding video to your online marketing strategy?

  • It's not that important.
  • It's too expensive.
  • It'll make us look unprofessional.
  • We [...]
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Posted on January 23, 2013
By Rick Whittington

Website Content Strategy: 3 Content Types to Take Your Website from Good to Great

The fact is that most company websites today cover the "basics," which is information about their products and services, some servicable information about the company, and contact information.

But [...]

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Posted on September 26, 2012
By Rick Whittington

27 Reasons to Consider Video Marketing

When thinking about content and online marketing, it's easy to think, "Oh, that's just about the words."

But while killer copy is awesome, don't forget about other types of content, like video, [...]

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Posted on September 11, 2012
By Rick Whittington
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