When you engage a potential customer with video, you create a visual relationship with them. They’re able to get a sense for who you are, how you speak, and how you provide value to your [...]
Unfortunately, many businesses [...]
Video content can be a great way to engage with potential customers and tell more about what your company has to offer. The challenge, however, is this: how do you make your video as accessible [...]
Have you ever voiced any of these objections when it comes to adding video to your online marketing strategy?
- It's not that important.
- It's too expensive.
- It'll make us look unprofessional.
- We [...]
The fact is that most company websites today cover the "basics," which is information about their products and services, some servicable information about the company, and contact information.
When thinking about content and online marketing, it's easy to think, "Oh, that's just about the words."
But while killer copy is awesome, don't forget about other types of content, like video, [...]