Using LinkedIn as a marketing tool is a way to help your company attract new people to your website where you can pique their interest with great content and generate the sales lead. Using LinkedIn as an effective B2B lead generation tool is not as difficult as you might think. Here's what you need to know.
According to a survey conducted by ROI Research, Inc., in which 2,997 social media users were polled:
LinkedIn is the largest professional social network online today, with over 135 million users. Your customers are there, too.
So, how can you tap this inbound marketing opportunity? Here are a few ideas:
There's also a very useful feature that allows you to save your searches and have those results emailed to you.
These are just a few tips to make effective use of LinkedIn for B2B lead generation. What are you waiting for?