---
title: "Website Redesign Quick Wins: Fix the Low-Hanging Fruit"
description: When we perform a website assessment the first thing we look for is low-hanging fruit. Fixing these can provide a big return. Learn more about our process.
---

[Blog: Digital Marketing Trends - Whittington Consulting ](https://www.rickwhittington.com/blog)

# [Website Redesign Quick Wins: Fix the Low-Hanging Fruit](https://www.rickwhittington.com/blog/website-redesign-fix-the-low-hanging-fruit/)

 Written by [Rick Whittington](https://www.rickwhittington.com/blog/author/rick-whittington) | July 2, 2008

I was reading Seth Godin's blog post a few days ago about "[the magic of low-hanging fruit](http://sethgodin.typepad.com/seths_blog/2008/06/the-magic-of-lo.html)" and was reminded of the power of fixing low-hanging fruit when redesigning your web site.

You see, when we perform [web site assessments](https://inbound.rickwhittington.com/request-website-review), the first thing we look for is low-hanging fruit. Often, fixing these small, easily identifiable issues requires little effort and produces a big return.

If you think your web site is fully-optimized, think again. I've yet to work on a site that doesn't have some small issues that can be easily fixed. Understandably, some companies are reluctant to make changes. I'm currently working with a client whose site won some major awards in the early 2000's ("back in the day"). They conducted rudimentary usability research and had a great site, but they haven't changed anything but content since.

Now, years later, they've hired me to do a web site assessment. They are understandably reluctant to totally overhaul their once award-winning web site. In addition to needing some design updates, this site could benefit from fixing some low-hanging fruit to significantly improve their bottom line.

The most dramatic example I have of fixing low-hanging fruit is an e-commerce client I had about 2 years ago. The product images on his product pages were so large that they took up a normal customer's entire screen. By shrinking the image and moving all pricing information near his add-to-cart button -- all of which took 2 hours to change -- site revenue improved over 60%.

I encourage you to [contact us](https://www.rickwhittington.com/contact) -- we can identify what changes should be made to your site.

[View full post](https://www.rickwhittington.com/blog/website-redesign-fix-the-low-hanging-fruit/)

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