I'm always looking for ways to make clients' promotions and own our work stand out amidst the clutter. This means thinking differently than most other marketers out there.

I think back to e-mail marketing's adolescence when we figured out that creative, subject lines and the send time could be tested. Marketers are starting to do the same with social media. In fact, I've been testing Twitter message structure, subject and send time for four months now using a URL shortening service that measures clicks. Indeed, I've found some patterns.

Then I read a blog post on Search Engine Land called "Timing is Crucial to Maximize Exposure with Social Media." While the post centers around the search engine optimization benefits of posting on social bookmarking sites Digg and Reddit, I've found that the patterns are similar on Twitter.

This excerpt from the article sums it up:

"If you want to share a great piece of information or resource over Twitter or Facebook updates consider what time of day you submit it. Weigh out noise vs. lower activity to make the best decision on when to shout your message."

Something to consider, I'd say. If you're using social media to promote your business, consider when you post messages. When is your intended audience online? Do you want more exposure or more interaction?

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