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Digital Marketing Strategist

Manage digital marketing accounts for goal-oriented clients.

Description

At Whittington Consulting, Digital Marketing Strategists play a critical role in managing client relationships, managing client marketing strategy and acting as the liaison between the agency and our clients. This position provides reliable service and communication to our clients, and builds strategic marketing plans to help our clients reach their goals.

Digital Marketing Strategists handle client communication, create marketing plans, identify sales opportunities within accounts (though this is not a sales job), and keep all client marketing tasks on time and budget.

Responsibilities

  • Be the agency point of contact on client accounts, including handling communication between agency resources and the client
  • Lead the onboarding process for new clients
  • Build digital marketing plans, including written documentation (marketing roadmap including web content, optimization, social media, email and more) and presentations
  • Develop and maintain relationships with clients including the main point of contact and other executives and employees within the company
  • Run all client meetings including formal presentations and regular status updates
  • Manage client projects to ensure work is routed properly among agency resources and delivered to the client correctly, on-time, and on-budget
  • Conduct reporting and analysis for your clients and be accountable for client results and progress toward their goals
  • Provide marketing execution support to clients as needed. This may include editing and publishing blog posts, crafting emails, creating and scheduling social media messages, or setting up landing pages and workflows in HubSpot.
  • Lead client account reviews with internal team members
  • Keep client accounts within budget by monitoring time spent on accounts and enforcing change orders or charging for out of scope work
  • Identify new services for clients where appropriate
  • Resolve client issues independently

Basic Qualifications

  • BS/BA/MS/MA degree in communications, marketing or a related field
  • At least 3 years experience managing client relationships, preferably with a digital marketing agency
  • At least 3 years of digital marketing experience with exposure to SEO, content marketing, email marketing, social media, PPC, and marketing automation
  • Superior written and verbal communication skills
  • Problem solving skills — ability to solve problems independently
  • Solid knowledge of website analytics tools (e.g., Google Analytics)
  • Strong people-smarts, able to carry on a conversation with anyone
  • Up-to-date with the latest trends and best practices in online marketing

Ideal Qualifications

Benefits

  • Comprehensive health, vision and dental coverage
  • 401(k) retirement plan
  • Paid time off and flexible work environment
  • Respect and autonomy

How To Apply

Show us your marketing experience by sending your resume and cover letter to careers@rickwhittington.com with the subject line “Digital Marketing Strategist.”

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