Like most software companies, our client had two primary offers — scheduling a demo and creating a limited-time trial account. We installed HubSpot marketing automation and wrote an email drip campaign containing a series of emails meant to engage trial participants during and after their trial.
The first emails were focused around reminding the trial participant of their login information, sending links to a training video on how to get started with the software, and tips to maximize their trial experience. Toward the end of the trial period, their customer would receive emails about cost and purchasing. After the trial, they were reminded of key advantages and features of the software with a link to buy.