When you're designing a website, it's easy to focus on things like color choices, type styles, photos and decisions about content placement.
But you're wasting your marketing dollars if you focus only on looking good — and not on how the site will enable your strategies and goals.
Nearly 9 in 10 small and medium-sized businesses in the U.S. say their website is their most important digital marketing tactic.
So why do so many of those businesses seem to be satisfied with sites that do so little?
To build a truly good website — one that delivers more visitors, more leads and more customers — you need to keep several questions in mind:
- Who are your website visitors?
- Why are they coming to your website?
- Will they be able to easily find what they want to know?
- What content will enable sales, and how can you make that content easy to discover?
We can help you find those answers... and then take advantage of that knowledge to build a website that is functional and usable — even as it, yes, looks beautiful.
If you're ready to build a website that works, contact us.