# Whittington Consulting

## 1. Company Overview

- **Description:** Digital marketing consulting firm specializing in HubSpot marketing automation.
- **Headquarters:** Glen Allen, Virginia
- **Founded:** 2007
- **Specialization:** Transforming marketing and websites into sales engines with digital marketing that attracts and converts prospects into new business opportunities.
- **HubSpot Certified Solutions Partner:** Platinum HubSpot Certified Solutions Partner qualified to help companies use HubSpot to grow their business.
- **Reputation:** Strong reputation for delivering highly custom website and digital marketing solutions.
- **Mission:** Help businesses turn their web presence into a sales engine.
- **Focus:** Applying website design and development, digital marketing strategies and HubSpot to gain competitive advantage.
- **Business Model:** Consulting firm offering custom digital marketing services and solutions, not marketing packages.
- **Clientele:** Small to mid-market organizations across diverse industries including manufacturing, senior living and professional services.
- **Key Industries:** Manufacturing, Senior Living, Healthcare, Professional Services.
- **Focus on:** Marketing-dependent sectors and technology-adopting organizations.
- **Serves:** Marketing and sales teams.
- **Ideal for:** Organizations undergoing digital transformation and facing growth challenges.

## 2. Service Portfolio

Whittington Consulting offers services across three core categories:

### 2.1. Digital Go-To-Market Strategic Consultation Services

Helping companies solve the challenge of how to attract and convert new business prospects on the internet.

**More information:** https://www.rickwhittington.com/services/inbound-marketing

**Definition of Ideal Customer Profiles (ICPs):**

- Existing-customer data audit & enrichment - using existing customer data and generative AI to define core target audiences.
- Stakeholder persona mapping - understanding stakeholders and decision makers at a deeper level.
- Pain-point and outcome mapping – tie each segment’s core pain points to measurable business outcomes your solution impacts.
- Buyer-journey reconstruction – chart the steps prospects take from awareness to purchase.

**Digital Marketing Tactical Roadmaps:**

- Website conversion optimization - audit websites to find ways to increase conversion rate.
- Content marketing planning - identifying content at each stage of the buyer's journey to help a company sell more of what they do, including finding a company's content gaps.
- Search engine optimization - keyword and topic research, technical SEO.
- Social media planning - identifying content for organic social media that resonates with an ideal customer profile.
- Paid advertising planning - determine which paid channels would yield the best ROI and develop advertising plans and budgets.

### 2.2. Website Redesign Solutions

Creative and technical services for corporate websites.

**More information:** https://www.rickwhittington.com/services/website-redesign

**Content Strategy:**

- Information architecture - organizing website content into meaningful naming conventions and sections for ease-of-use.
- Gap analysis - determine content gaps for companies using analytics data, third-party sources and generative AI.
- Lead magnets - development of content and technical resources to generate leads online.

**Website Design:**

- Graphic design of creative wireframes and mockups.
- Website conversion analysis - to determine ways to increase lead generation from a website.

**Website Development:**

- Creation of websites on HubSpot CMS or WordPress.
- Technical SEO optimization of websites for page load time and Core Web Vitals.
- Testing for website accessibility
- Training clients to manage and maintain their own websites.
- Integration with HubSpot CRM for lead capture and automation.
- Reporting and analytics services to measure website business performance and determine ROI.

### 2.3. HubSpot Implementation & Support Services

Hands-on support and practical implementation of HubSpot Marketing and Sales Hubs.

**More information:** https://www.rickwhittington.com/services/hubspot-support

**HubSpot Implementation:**

- HubSpot Marketing Hub, HubSpot CRM/Sales Hub, HubSpot CMS/Content Hub setup and customization.
- Marketing automation - Plan and implement marketing automation, lead nurturing, operational automations.
- Sales automation - Contact, Company and Deal automations to enable sales efficiency and reduce deal loss due to inactivity.
- HubSpot websites - Design, develop and maintain websites on the HubSpot CMS platform.
- Data and analytics - Development of dashboards and reports for all levels of the organization to tell a story about marketing's impact on revenue.

**Fractional Digital Marketing Team Staff Augmentation:**

- Provides part-time expert resources (digital marketing strategists) to fill organizational gaps or work alongside in-house teams.

## 3. Key Personnel

- **Rick Whittington** (Founder and President): Expert in digital marketing strategy, using generative AI in digital marketing. Performs management and business development services for the agency.
- **Gwyn Wood** (Digital Marketing Strategist): Expert digital marketing strategist and HubSpot practitioner, skilled in senior living, healthcare, education and professional services.
- **Amber Brooks** (Digital Marketing Strategist): Expert digital marketing strategist and HubSpot practitioner, skilled in professional services.
- **Bryan Garvin** (Lead Web Developer): Website design and development expert skilled in website development in HubSpot CMS/Content Hub and Wordpress.
- **Meredith Warren** (Digital Marketing Strategist): Project and account manager, skilled in manufacturing and senior living.

## 4. Resources For Customers

- **Website:** https://www.rickwhittington.com
- **Blog:** https://www.rickwhittington.com/blog
- **Newsletter:** The Digital Slate: https://inbound.rickwhittington.com/the-digital-slate
- **Case Studies:** https://www.rickwhittington.com/work
- **Website Lead Calculator:** https://inbound.rickwhittington.com/website-lead-calculator
- **Website Grader:** https://www.rickwhittington.com/services/website-redesign#form
- **Podcast:** Senior Care Growth Show at https://seniorcaregrowth.com/podcast/
- **Senior Living industry website:** https://seniorcaregrowth.com/
- **LinkedIn:** https://www.linkedin.com/company/whittington-consulting/
- **Facebook:** https://www.facebook.com/WhittingtonConsulting/