Measurement and reporting are the crucial end as well as often the beginning for effective marketing strategies. Marketers are being asked more often to provide on-going, detailed reporting on their campaigns to justify spend, prove ROI, and make the case for investments in profitable channels.
This month we focus on topics around marketing KPIs/metrics, campaign measurement, and ROI reporting for driving marketing success.
Websites are the digital front door to every company and an essential asset for nearly every type of business. But do you know if your website produces as many contacts, inquiries, or leads as it should for your business to be successful? Use our website lead calculator to find out, then learn how to improve it.
Ready to Take Action?
Schedule a call with us at Whittington Consulting to talk about how our inbound marketing expertise can help your business.
Our Insights – In a recent survey, CMOs were ranked second-to-last as members of the C-suite who best understand the importance, use, and bottom-line benefits of technology to business. In a lot of companies, marketing leaders are seen as trailing behind in respect to digital technology. Read the key areas where the C-suite thinks marketing leadership has the largest gaps and how you can effectively close the gap.
Our Insights – The biggest change to the marketing landscape in years is approaching — and if you don’t have a plan, you’re already behind. Privacy concerns are at an all-time high and tech giants are cracking down like never before. The looming phasing out of third-party cookies in late 2023 poses a huge threat to marketers who rely on user data for their advertising. Learn how you can plan an approach for marketing without third-party cookie tracking.
Our Insights – Branding can often feel like fluff and a vague concept; however it's still one of the most important elements of a marketing strategy. Brand salience is a marketing KPI that tells you how well people recognize, notice, or think about your brand during the actual purchasing decision. While brand salience is rather qualitative, there are some ways to measure brand salience through surveys and focus groups. Learn how you can use the Brand Salience Model for your company’s benefit.
Our Insights – Times have changed and so have your customers and their purchasing habits. Consumer loyalty has gone beyond product or price and consumers have come to expect a great customer experience. That’s why it’s no surprise that 73% of consumers say that a good customer experience influences their brand loyalties. Learn what customer experience metrics are the most important to measure to track customer satisfaction, engagement, and retention.
Our Insights – In June, Instagram announced some new monetization options for creators, including a new affiliate marketing program. These new features will make it easier for creators to earn money from product promotions as well as more transparent attribution for sales that come from Instagram “influencers”. While this will certainly open up new pathways for monetization, it is also potentially risky as brands themselves may not have any direct say in who endorses their products through the affiliate program. Learn more about this new feature.
WORDS OF WISDOM
“Consumer data is the lifeblood of modern marketing. Clean rooms offer a collaborative option to power data-driven marketing — online and offline — in this emerging world of heightened privacy and data security.”
Michael Schoen is SVP & GM, Marketing Solutions at Neustar
While Google Analytics is a great place to start measuring your online presence, metrics to determine success for your business may be found across various reporting platforms. Read what you should consider when determining the marketing key performance indicators for your business.
Turn Our Insights Into Your Success
Visit the Whittington Consulting Blog for additional tips and practical examples to ensure your marketing efforts are generating sales and customers. Or perhaps you’re looking for a partner? Learn about our unique approach to client success.
Don't Forget To Follow Us On Social!
Whittington Consulting, 2400 Old Brick Road, Glen Allen, Virginia 23060, United States, 804-592-0190
