One of the most common questions that companies have about a website redesign is: “How much does it cost to build a website?”
Quick Answer: The average B2B website redesign costs $42,500 in 2025, with most projects ranging from $32,000 - $48,000 depending on complexity and custom features.
While I'll give you actual numbers below, as well as pricing considerations you may not have thought of and circumstances that warrant more spending on a website, the cost of redesigning your website varies significantly based on your approach and requirements.
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The cost of building a website is like building a home. A small starter home costs less than a large family home with a pool. The scope, materials, and features dictate the final price. Here are the key factors that will influence your website redesign budget in 2025.
Cost Impact: $3,000 - $12,000
This is the foundational blueprint for your website. A lower-cost project may involve only basic target audience research (or none). However, a more significant investment in strategy ensures your website is built to achieve specific business goals.
Consider if your project will require:
A thorough strategy phase ensures the final product isn't just a digital brochure, but a powerful tool for generating business opportunities.
Cost Impact: $5,000 - $25,000
This is one of the most significant cost drivers. The core question is: will your website have a "custom" design unique to your brand, or will it use a templated design that may be similar to other websites?
Modern websites now require dark mode compatibility, micro-animations, and accessibility compliance (WCAG 2.1 AA standards), which can add 15-25% to design costs but are essential for user experience and legal compliance.
Cost Impact: $5,000 - $15,000
Writing website content often takes much longer than people think. Clients writing website content is the number one delay we've seen in our nearly two decades of website redesign experience. The decision to write copy yourself versus hiring a professional directly impacts the cost and timeline.
Cost Impact: $200 - $800 per page
The size and scale of your website are directly proportional to its cost. A simple 10-15 page website for a small business will naturally cost less than a large corporate website with extensive sections. When evaluating scope, consider not just the total number of pages, but also if you need multiple unique page designs and layouts.
Important: You should not scale back on the number of pages just to reduce cost, as this can have negative consequences for SEO.
Cost Impact: $2,000 - $20,000+
A basic website displays information. A high-performance website does things. Any specialized feature that requires custom development or integration with third-party systems will increase cost.
This includes features like:
These features add significant value but require specialized development expertise.
Cost Impact: $2,500 - $8,000
Will your new site be optimized for search engines from day one? This goes beyond just being mobile-friendly. A comprehensive SEO strategy is woven into the fabric of the site, from its structure and page URLs to the content itself.
2025 SEO Requirements:
Building the website with a strong SEO foundation is a critical upfront investment to ensure your site is visible to potential customers.
Cost Impact: Varies significantly
Who builds the site is a major cost factor.
Different industries have unique requirements that affect pricing:
We're a web design company, so I'll focus this article assuming you're researching having a company professionally build your new website. The prices below reflect current 2025 market rates.
According to recent industry surveys, the average cost of a website redesign in 2025 is $42,500, up from $38,572 in previous years due to increased technical requirements and compliance standards.
The "base cost" for a professional website redesign is now $25,000.
A $25,000 website is intended for small businesses and includes:
Very few of our website redesign projects exceed $75,000, with the vast majority falling in the price range of $32,000 - $48,000.
What makes these websites different from the $25,000 website? Here are "options" we typically build into new websites:
Companies that invest in these features tend to get more business opportunities monthly. Spending more upfront can pay big dividends over the website's lifetime.
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Here is a typical website redesign development timeline:
Just like home maintenance, websites have ongoing costs to consider:
| Budget item | What is this? | Cost |
|---|---|---|
| Web hosting (required) | Server connected 24/7/365, includes nightly backup, security monitoring, SSL security, CMS upgrades, on-call engineer. | $50 per month - $400 per month depending on complexity |
| Support and training (optional) | Help with design updates, training sessions, technical support. | $300 - $1,500 per month |
| Content creation (optional) | Professional blog writing, page updates, content optimization. | $1,500 - $4,200 per month |
| Search engine optimization | Core Web Vitals optimization, AI search platforms, traditional SEO. | $1,200 - $2,800 per month |
According to updated industry reports, the cost of a website redesign done internally in 2025 averages $35,200, reflecting increased complexity and time requirements for modern web standards.
On average, you'll spend 28% less on a do-it-yourself website redesign, but hidden costs have increased.
Based on recent project analysis:
The extra cost of outsourcing is worth it when:
A high-performance website isn't a line-item expense, it's a revenue-generating asset operating 24/7. Here's how to measure value using our proven methodology:
If your website redesign costs $40,000 and your average client lifetime value is $25,000, you break even by acquiring just 1.6 new clients. Most of our clients see this return within 6-12 months.