On-Page SEO Best Practices for Inbound Marketers

In inbound marketing, we focus heavily on creating the right content to attract and convert new leads. Does it offer real value to readers? Is the voice on brand? Are we meeting the customer at [...]

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Posted on January 18, 2017
By Dianna Leyton

The 5 Biggest Website Redesign Mistakes We See -- And How to Correct Them

Your company website redesign is about more than style -- it’s an investment that should provide a significant ROI.

Unfortunately, we’ve talked with marketers that went through some painful and [...]

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Posted on January 11, 2017
By Rick Whittington

How To Determine If You Should Outsource Website Design

Like other companies that are considering a website redesign, you are probably faced with the decision to manage it in-house or outsource website design. A website redesign managed in-house can [...]

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Posted on December 7, 2016
By Rick Whittington

What Should You Budget for Digital Marketing in 2017?

It's that time of the year. We're winding down a wild 2016 and looking forward to 2017. For marketers, this means reviewing successes from the year and determining where to focus efforts for 2017. 

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Posted on December 1, 2016
By Rick Whittington

4 Key Components of A Proven Content Creation Process

If we tried to sum up past five years of marketing in a single keyword, it would be “content.”

You've probably heard that, right?

The Content Marketing Institute recently revealed that 88% of [...]

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Posted on November 22, 2016
By Winston Chenery

How Much Existing Site Content Should You Use in a Website Redesign?

When you embark on a website redesign, it can be a difficult choice to figure out what to do with your existing website content.

You may want to keep it all and just bring it over to your new site [...]

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Posted on November 15, 2016
By Rick Whittington

INBOUND 2016 Crash Course: 25 Tips to Know Before You Go

Every year, marketers from around the world head to Boston for HubSpot’s INBOUND conference. In 2012, there were 2,500 attendees. In 2013, that number over doubled to 5,500. In 2014, there were [...]

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Posted on November 2, 2016
By Chelsea DeRose

3 Experts Weigh In on Effective Landing Pages That Work

The landing page is the MVP of the online lead generation world. All the effort you put into social media, SEO, and content marketing brings people to your website, but it's your landing pages' [...]

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Posted on October 26, 2016
By Sarah Greesonbach

Should You Start a B2B Podcast for Your Business?

If you’re one of the 46 million Americans who listen to podcasts every month, you’ve probably asked yourself whether or not your business should start one. Could this help your business? After [...]

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Posted on October 19, 2016
By Sarah Greesonbach

4 Things That Make Small Business Websites Great

Small businesses don’t use websites to show off; they use them to build customer interest and make sales. And if you haven’t updated your website in a long time, the odds are very high that your [...]

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Posted on October 12, 2016
By Rick Whittington
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