How To Determine If You Should Outsource Website Design

Like other companies that are considering a website redesign, you are probably faced with the decision to manage it in-house or outsource website design. A website redesign managed in-house can [...]

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Posted on December 7, 2016
By Rick Whittington

What Should You Budget for Digital Marketing in 2017?

It's that time of the year. We're winding down a wild 2016 and looking forward to 2017. For marketers, this means reviewing successes from the year and determining where to focus efforts for 2017. 

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Posted on December 1, 2016
By Rick Whittington

4 Key Components of A Proven Content Creation Process

If we tried to sum up past five years of marketing in a single keyword, it would be “content.”

You've probably heard that, right?

The Content Marketing Institute recently revealed that 88% of [...]

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Posted on November 22, 2016
By Winston Chenery

How Much Existing Site Content Should You Use in a Website Redesign?

When you embark on a website redesign, it can be a difficult choice to figure out what to do with your existing website content.

You may want to keep it all and just bring it over to your new site [...]

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Posted on November 15, 2016
By Rick Whittington

INBOUND 2016 Crash Course: 25 Tips to Know Before You Go

Every year, marketers from around the world head to Boston for HubSpot’s INBOUND conference. In 2012, there were 2,500 attendees. In 2013, that number over doubled to 5,500. In 2014, there were [...]

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Posted on November 2, 2016
By Chelsea DeRose

3 Experts Weigh In on Effective Landing Pages That Work

The landing page is the MVP of the online lead generation world. All the effort you put into social media, SEO, and content marketing brings people to your website, but it's your landing pages' [...]

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Posted on October 26, 2016
By Sarah Greesonbach

Should You Start a B2B Podcast for Your Business?

If you’re one of the 46 million Americans who listen to podcasts every month, you’ve probably asked yourself whether or not your business should start one. Could this help your business? After [...]

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Posted on October 19, 2016
By Sarah Greesonbach

4 Things That Make Small Business Websites Great

Small businesses don’t use websites to show off; they use them to build customer interest and make sales. And if you haven’t updated your website in a long time, the odds are very high that your [...]

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Posted on October 12, 2016
By Rick Whittington

5 Types of B2B Lead Magnets That Make for High-Performance Content Marketing

Effective B2B marketers don’t settle for trendy, flashy, or random content efforts -- they carefully identify the ones that work, and they use them to drive engagement through the company websites.

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Posted on October 5, 2016
By Rick Whittington

6 Marketers You Need to Follow From #CMWorld2016

To stay at the top of our craft, those of us in charge of marketing companies read blogs, watch videos, and think about marketing almost nonstop. It’s a passion!

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Posted on September 28, 2016
By Sarah Greesonbach
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