Inbound Marketing Strategies

Sales & Marketing Alignment

Sales & Marketing Alignment Isn’t Just Nice to Have

One of the most critical things a marketer can do is get in sync with the sales team—according to MarketingProfs, better alignment between sales and marketing delivers 38% higher win rates and 36% better customer retention. But this is often easier said than done. We’ve seen it many times. Here are some clues that you might need better alignment in your company:

• Marketing is generating warm leads, but they’re going cold in a vacuum
• There’s no easy way to tell how much revenue was influenced by marketing
• The sales team feels unsupported, or complains that leads aren’t qualified
• You can’t follow a lead through the funnel from identification to close
• Your buyer journeys and/or buyer profiles aren’t clearly defined
• Your sales and marketing teams aren’t giving feedback to each other regularly

How We Can Help

You may have tried inbound marketing before, but without a strong focus on how sales and marketing need to collaborate, you just won’t see the type of ROI you want. We understand how marketing and sales should work together to identify, nurture and close a qualified lead in today’s challenging marketplace, where 70% of the buying decision happens before a salesperson even gets involved.

We’ll bring your marketing and sales functions together. We focus on building the foundation that makes this happen:

• Creating detailed, targeted buyer personas
• Mapping your content strategy to your buyer’s journey
• Defining your integrated marketing funnel

Your account strategist will meet with your internal teams to identify gaps in your process and can even act as the bridge between those teams. We’ll also set up the right reporting so you can finally connect the dots from the first time a lead finds you all the way to when they become a satisfied customer—and beyond.

Our sales enablement services take this a step further, ensuring that you have the right tools and technology—and the right training to get the most from them. We can also develop strategic sales toolkits and ensure that your sales team has everything they need to effectively close a deal once you tee up that warm lead for them

Cost

What Does Inbound Marketing Cost?

Inbound marketing with Whittington Consulting is a comprehensive approach that aligns your marketing strategy with your business and sales goals, and gives you a way to tie your marketing to actual sales outcomes.

The first two months of our work together focuses on building a strategic roadmap. We also set up HubSpot, our recommended marketing automation software, to connect and centralize everything, automate campaigns and deliver intuitive reporting. We typically charge a flat $15,000 fee for this initial phase. 

Then we’ll start to implement your marketing campaigns, based on the plan set out in your roadmap. The specific activities in this phase vary depending on your plan, but it generally costs between $5,000 and $8,500 per month. A dedicated account strategist guides your program and helps get your sales and marketing functions working together seamlessly.

Finally, HubSpot Marketing and Sales Software starts at $800 per month, depending on the suite of solutions you need. We’ll help determine the best fit for you and your budget.

• Marketing & content strategy
• Blogging
• Social media
• Content creation
• Digital paid advertising
• Website enhancements
• Reporting & analysis
• Sales enablement

The cost of an inbound marketing campaign can vary greatly depending on what services are needed. To learn more about what goes into pricing inbound marketing services, we've created an in-depth article that breaks down those factors.