Inbound Marketing Services

Marketing service costs vary based on your company's needs. We'll determine the best tactics for your company based on your goals at the beginning, and price services accordingly.

Most clients spend between $5,000 - $8,000 per month with us.

We offer one-time projects as well, meant to solve a particular challenge for you.

Learn more about pricing.

We offer a comprehensive range of digital marketing services including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, lead generation, content creation, email marketing, and Website Design and Development.

We also offer HubSpot Support which includes CRM management, automation strategy and execution, and sales enablement.

Have we mentioned our team is full of HubSpot nerds, search and display mavens, automation whizzes, and content-writing geniuses? We love what we do, and we love sharing our passion with clients. We are not a cookie-cutter marketing agency. Every member of our team was carefully recruited for their skill set, work ethic, and personality. It's common for clients to have Whittington meetings marked on their calendars as their favorite work hour of the week. Find out why!

Absolutely! Most of our clients have an existing marketing team of 1-3 people. We can collaborate with your existing marketing team to complement their efforts or provide additional support as needed. Our goal is to enhance your overall marketing strategy and drive revenue. 

We also work with some clients in a long-term retainer position and act as their marketing department. The Whittington Team is flexible: we tailor our approach to clients' unique needs. 

Business Analysis

Whether your organization is a tech startup or a regional healthcare group, we start with a business analysis. What are your revenue goals, what do your sales pipelines look like, what campaigns and platforms create and feed lead generation funnels, and how many website visitors and new contacts does your organization have monthly? Do you have upsell and cross-sell opportunities and goals? What numbers do we need to generate at every stage of your sales funnel to bring your company to project annual goals? These are big-picture questions we need to research, analyze, and discuss before diving into strategy and work. 

Kick Off Meeting

This is one of the most important steps as we understand who you are as a brand. Understanding the brand voice of your organization is vital going forward for whatever channel, or channels, you are utilizing with Whittington. After meeting with your Account Strategist — who will guide you through the partnership and be your point of contact for the Whittington Team that works alongside you — and the rest of the team, then the real work begins for the team.

Build Strategy and Digital Marketing Roadmap

Before you start any inbound marketing program, you need a blueprint to follow so you can intentionally achieve your goals.

During your business analysis, we discuss revenue goals and back into some metrics you'll need to hit in order to achieve those goals. Once we know this, we can plan a blueprint for individual marketing activities.

During the project, we cover and document the following:

• Detailed profiles of your ideal customers, including marketing messaging and sales objections
• Brand voice and messaging guidelines
• Website audit, noting optimization opportunities and SEO opportunities
• Lead generation strategy for your website
• Competitive analysis
• Blog strategy, including actual topics for the first 3 months of the campaign
• Social media playbook
• Email promotion strategy
• Lead management and how to make handoff to sales better for your sales team and for your potential customer

At the end we compile it all into a document and review it with you so you can either execute with your in-house team or hire us to help.

Meeting and Reporting Cadence

Because we set those KPIs and want to track the data and metrics to showcase to you, the client, what is working and what is not working, we understand that there needs to be a cadence for weekly, bi-weekly, monthly, quarterly — whatever it is — check-ins between the Whittington team partners and the client partners. We set up a regular reporting and meeting cadence with each project and retainer client to facilitate our work and deliver results. 

We also schedule quarterly digital strategy and lead generation brainstorming sessions so that we keep our ideas fresh and your sales engine on fire! 

• Create a reliable, measurable, predictable source of warm leads
• Ensure your platforms work together to deliver the most qualified leads
• Enhance your entire sales funnel
• Arm your sales team with tools and insights to improve close rates
• Simplify and speed your implementation while gathering valuable data with HubSpot
• Deliver crucial context for your sales reps
• Position yourself as a thought leader in your industry
• Bring a strategic yet hands-on partner into your team

Our tailored digital marketing strategies are designed to grow your audience, convert more qualified leads, create more sales opportunities, and ultimately, boost sales and revenue for your business.

Sounds simple, right? It is if you work with a team that understands your organization and sets clear and definable goals from the very beginning of your relationship.

One of the most critical things a marketer can do is get in sync with the sales team—according to MarketingProfs, better alignment between sales and marketing delivers 38% higher win rates and 36% better customer retention. But this is often easier said than done. We’ve seen it many times. Here are some clues that you might need better alignment in your company:

• Marketing is generating warm leads, but they’re going cold in a vacuum
• There’s no easy way to tell how much revenue was influenced by marketing
• The sales team feels unsupported or complains that leads aren’t qualified
• You can’t follow a lead through the funnel from identification to close
• Your buyer journeys and/or buyer profiles aren’t clearly defined
• Your sales and marketing teams aren’t giving feedback to each other regularly

How We Can Help

You may have tried inbound marketing before, but without a strong focus on how sales and marketing need to collaborate, you just won’t see the type of ROI you want. We understand how marketing and sales should work together to identify, nurture and close a qualified lead in today’s challenging marketplace, where 70% of the buying decision happens before a salesperson even gets involved.

We’ll bring your marketing and sales functions together. We focus on building the foundation that makes this happen:

• Creating detailed, targeted buyer personas
• Mapping your content strategy to your buyer’s journey
• Defining your integrated marketing funnel

Your account strategist will meet with your internal teams to identify gaps in your process and can even act as the bridge between those teams. We’ll also set up the right reporting so you can finally connect the dots from the first time a lead finds you all the way to when they become a satisfied customer—and beyond.

Our sales enablement services take this a step further, ensuring that you have the right tools and technology—and the right training to get the most from them. We can also develop strategic sales toolkits and ensure that your sales team has everything they need to effectively close a deal once you tee up that warm lead for them.

Channel-By-Channel Analysis: Website, SEO & More

Let us guide you through inbound marketing done the right way, starting with a cohesive strategy and the technology you need to do more with less work, all supported by clear reporting that ties your marketing efforts to sales success. Here's a look at what a sample eight week onboarding calendar could look like for a new client:

• WEEK 1 - Discovery: Kickoff client questionnaire & persona surveys
• WEEK 2 - Personas: Persona & messaging development
• WEEK 3 - Audits: Competitive landscape & website audits
• WEEK 4 - Content strategy: Creation of blog & lead generation plan
• WEEK 5 - Social Media: Expanding research using social media
• WEEK 6 - Email Marketing: Determine effective email strategy
• WEEK 7 - Sales Enablement: Reporting & lead hand-off planning
• WEEK 8 - Launch: Delivery of strategic marketing roadmap

Ongoing Execution

HubSpot Management:

• Email marketing
• SEO (search engine optimization)
• Lead nurturing workflows
• CRM & database management

Blogging/Distribution:

• Blog creation & publishing
• Social media publishing
• Digital advertising

Account Management:

• Dedicated digital account strategist
• Monthly executive summary of results
• Regular status meetings

Additional Strategy Services:

• Website updates & optimization
• Sales enablement
• Content development

Whittington Consulting partners with clients in a wide variety of industries. We pride ourselves on the ability to fully immerse ourselves in your business and become a true extension of your team through understanding your clients or customers. We also put time and energy into gaining a deep understanding of your brand and mission so that all campaigns align with your messaging, creative vision, values, and storytelling. 

A few industries that we commonly work with are listed below, but not limited to:

• Senior Living
• Senior Healthcare
• Healthcare and Health Tech
• Manufacturing
• SaaS
• Education Tech and Consulting
• Economic Development
• Fintech
• Consulting
• Legal

Whittington has worked with clients of all different shapes and sizes, from Fortune 500 companies to up-and-coming small businesses to local nonprofits, and we are waiting to begin a partnership with your organization!

Our digital marketing experts, ranging from email marketing managers and CRM strategists to search engine optimization and paid social media and paid search marketing campaign specialists, are here to guide you in your digital marketing strategies.

We are flexible and strategic digital marketers and appreciate honing into different brands and understanding what makes your customers tick.  Our team will analyze your business goals and identify key performance indicators to strive for, achieve, and surpass.

This is a great question and one we get all the time from potential clients!

The timeline for seeing results from digital marketing efforts can vary depending on factors such as the competitiveness of your industry, the chosen marketing strategies, and the current state of your online presence. Organic efforts take longer to bear fruit but provide effective and long-term returns on your investment while paid strategies cost more per lead but can have a more immediate impact on your pipeline.

The Whittington Team focuses on delivering a careful balance of both short-term wins and long-term growth for our clients.