The Numbers Speak For Themselves
Manufacturing company sees 10x ROI from inbound marketing.
Develop an Online Presence That Drives New Business
Every day at facilities around the globe, less than two inches of polyethylene plastic is all that keeps thousands of gallons of potentially dangerous chemicals safe. For plant managers, choosing the right tank is an essential responsibility.
Fortunately, leading plastic tank manufacturer Poly Processing Company has the technologically advanced innovations that plant managers need.
Their problem? While Poly Processing knew their customers well and had sales success offline, their online presence wasn’t contributing to the bottom line. They wanted their website to be a valuable sales and marketing tool but needed guidance on how to accomplish this goal.
At the time, Poly Processing’s sales process focused primarily on trade shows and faced two key challenges:
The Whittington team knows almost as much about the tanks as our own people who talk to the customers. They are an involved partner. They actually do sell tanks for us. Randy Zimmer, Director of Sales and Marketing
Create buyer profiles to define exactly who Poly Processing needed to reach online
Develop an online marketing strategy to engage their target audiences and drive sales through the website
Design a responsive website that allows visitors to access information when and where they need it
Enable visitors to get closer to the point of sale by allowing them to configure their exact tank needs without leaving the site
Share Poly Processing’s industry expertise and innovations through timely blog content, videos, and resources
Transform the site into a lead generation tool by requiring visitors to provide contact details in order to access valuable information
Build a mobile application that distributors and sales reps can use to spec tank systems on mobile devices in the field