Topic: Inbound Marketing

Voice search is changing how people find information online. In our experience, people often use tools such as Wispr Flow or their mobile phones to dictate questions instead of typing them. Those ...

HubSpot workflows can automate lead nurturing, but the tool is only useful when each workflow has a clear purpose and works with the rest of the portal.

If your website is not generating leads, don't begin by buying more traffic or commissioning a redesign. First, diagnose the problem: the right buyers are not arriving, the message is unclear, the ...

Building a content marketing strategy takes time, budget, and attention from people who understand your customers. The right investment depends on your goals, the complexity of your offering, the ...

Are you having trouble generating leads for your assisted care community? If you answered yes, you’re not alone. Many of the marketing and sales professionals we’ve met in the senior care industry ...

On a B2B website, a form can invite someone to follow your content, learn from original research, or start a sales conversation. Those actions set different expectations for what happens next.

Inbound marketing campaigns have become a popular and effective way for businesses to reach their target audience and increase sales opportunities. However, an inbound marketing campaign can still ...

A business blog is the section of a company website where the company publishes useful articles, audio, and video for prospects and customers. It can explain the products/services the company sells, ...

Senior living marketing campaigns can help older adults and family caregivers understand their options, see what life in a community is really like, and take a comfortable next step. The ten ideas ...

White papers can still help B2B buyers understand a complicated problem or prepare for an important decision. They can also give a company room to share useful research, explain a technical issue, or ...

Your company may have a WordPress site that you’re happy with. Why make changes when you don’t need to?

B2B marketers have more ways than ever to publish useful content. The harder decision is which information should be open and which offer is valuable enough to put behind a form.

A B2B landing page works best when its message, offer and next step fit the visitor and where that person is in the buyer's journey. Before rewriting the copy, identify who will reach the page, how ...

Have you ever found yourself wondering how you can get more of the people visiting your website to take action?

B2B sales has changed, but not because salespeople became less important. Buyers can research their problem, compare approaches, and form a shortlist before they speak with a rep. That makes your ...

B2B content marketing has always been more than filling an editorial calendar. When you sell a complex product or service, buyers may need to understand the problem, compare approaches, build ...

If your inbound marketing strategy is producing activity but not enough qualified opportunities, the answer is usually not “publish more content.” The more useful move is to find where the system ...

The blueprint for using the company website to generate more sales leads and customers requires a sound inbound marketing strategy. In our experience with clients and our own marketing, that strategy ...

More and more companies are using their websites to build contact lists and attract new customers. The strongest B2B lead generation programs move past relying on a single “contact us” link. They ...

Technology firms in growth mode are always looking for ways to turn early momentum into long-term success. A practical B2B content marketing strategy does that by helping the right buying committee ...

Premium content (like whitepapers) can still earn attention and generate B2B leads, but only when the content is useful enough to justify the reader's time and information. A whitepaper should not be ...

Content creation is a huge time commitment for small marketing teams. For a small marketing team, finding time to publish is hard enough. What is even harder is deciding which content deserves more ...

Many companies buy HubSpot after seeing what the platform can do... only to get into the portal and realize they are not seeing the same kind of momentum.

Several times, the question has come up about whether you can use HubSpot inbound marketing software if you already have a WordPress website. The answer is still, "absolutely."

Back in 2012, we bought HubSpot after a renewed interest in content marketing for our agency. We were doing some content marketing for clients, and they were seeing the benefit, and I didn’t want us ...

Inbound Marketing brings attention to your website and can strengthen your visibility in search through useful content. It helps your business begin a relationship with prospective customers before ...

Content marketing should not be a "side project" for your business for the moments when the marketing team has spare time. It is one of the ways B2B companies earn attention, help buyers make sense ...

For marketers looking to improve their digital strategy, mastering on-page SEO is a non-negotiable. Effective on-page SEO techniques ensure your content not only reaches your target audience but also ...

Picture this: you’ve crafted the perfect email, packed with valuable insights, tailored content, and an enticing call-to-action. You hit "send," only to realize most of your audience will never see ...

Search engine optimization (SEO) has long been the cornerstone of digital marketing strategies, including our own. But as AI technology continues to evolve, there's a growing concern in the digital ...