Can You Use HubSpot Inbound Marketing Software With WordPress?

Several times, the question has come up about whether you can use HubSpot inbound marketing software if you already have a WordPress website. The answer is, "absolutely.”

Over the years, WordPress [...]

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Posted on July 20, 2017
By Rick Whittington

4 Things Marketers Should Do Right Now to Start Fixing Sales and Marketing Alignment

Marketers are realizing the disconnect between sales and marketing departments and want to help solve the problem. Why? Because they care about the customer experience. They also care about [...]

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Posted on June 22, 2017
By Winston Chenery

7 Ways to Drive Quality Traffic to Your Website

An abundance of self-proclaimed “experts” out there promise they know the secret of driving traffic to your website. However, increasing your website traffic is not rocket science and doesn’t have [...]

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Posted on June 7, 2017
By Rick Whittington

The Best Takeaways From HubSpot's 2017 State of Inbound Report

Every year our friends at HubSpot survey inbound marketers around the world and release their findings in the State of Inbound report. Reading the report is a great way to keep up with the latest [...]

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Posted on May 25, 2017
By Dianna Leyton

How Much Time Does It Take to Implement a Content Marketing Strategy?

If you’re among the 16% of B2B marketers who don’t have a content marketing strategy in place, it might be because you think it takes a lot of time or resources. And that makes sense -- it’s one [...]

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Posted on May 11, 2017
By Rick Whittington

4 Assisted Living Marketing Ideas to Drive Sales Growth

Are you having trouble generating leads for your senior care facility? If you answered yes, you’re not alone. Many of the marketing and sales professionals we’ve met in the senior care  industry [...]

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Posted on April 12, 2017
By Dianna Leyton

Why Your Sales Team Isn't Closing Web Leads And What You Need to Do About It

Your traditional B2B sales team is stuck in the world of prospecting. They buy lists, call people out of the blue, and follow a prescribed approach to selling, or worse, a script. They [...]

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Posted on March 17, 2017
By Winston Chenery

Here’s What Your Digital Marketing Campaign Tracking is Missing

As B2B marketers, it’s important for us to know how effective our marketing efforts are at generating more leads. Because, ultimately, that's what this is all about! Understanding our campaign [...]

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Posted on March 10, 2017
By Dianna Leyton

5 Content Marketing Statistics Your Boss Needs to Know Today

Content marketing and inbound marketing have been making headlines for several years now, and for good reason. Your customers’ behavior has changed dramatically, and it only makes sense that [...]

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Posted on March 2, 2017
By Rick Whittington

Must-Have Characteristics of Inbound Marketing Websites

Your company's website should be a lead generation and business development asset.

If you want real ROI from your digital presence, it all starts with the foundational component -- the inbound [...]

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Posted on February 15, 2017
By Rick Whittington
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