Inbound Marketing

Digital Marketing Strategy

Get a customized plan so you know what tactics will work best for your business.


How It Works

Before you start any inbound marketing program, you need a blueprint to follow so you can intentionally achieve your goals.

We start with a goal setting call where we discuss your business needs. We discuss revenue goals and back into some metrics you'll need to hit in order to achieve those goals. Once we know this, we can plan a blueprint for individual marketing activities.

During the project, we cover and document the following:

  • Detailed profiles of your ideal customers, including marketing messaging and sales objections
  • Brand voice and messaging guidelines
  • Website audit, noting optimization opportunities and SEO opportunities
  • Lead generation strategy for your website
  • Competitive analysis
  • Blog strategy, including actual topics for the first 3 months of the campaign
  • Social media playbook
  • Email promotion strategy
  • Lead management and how to make handoff to sales better for your sales team and for your potential customer

At the end we compile it all into a document and review it with you so you can either execute with your in-house team or hire us to help.

Problems This Service Solves

Here's what we can help you with when you hire us.

"We don't know what tactics will work best for our business."

"We need a roadmap that is designed to positively impact revenue."

"We have a scattershot approach to marketing that isn't getting results."

How Much Does It Cost?

Our inbound marketing strategy project costs $15,000.

Some of our clients use this strategy project to plan what their in-house marketing team should do. Others use it as a starting point for working with us to do all of their digital marketing. The reason we make this a one-time project with no commitment is so you can see what it's like to work with us and what you can expect from our expertise and people before making a commitment.

200+ Satisfied Customers

"Whittington Consulting worked on a specific campaign designed to promote our personal care service line. Our team saw an increase in page traffic and conversions as a result of the search engine campaign. Whittington is highly transparent on whether or not they can accomplish your goals and how they can work on them. They’re not going to take on a project if they don’t feel that they can be helpful with what you want."

Senior Living client

Our expertise is industry recognized

Ready to make your marketing a sales engine?

Let’s have an initial conversation to answer any questions and discuss how it works for your business.

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