How It Works
Before you start any inbound marketing program, you need a blueprint to follow so you can intentionally achieve your goals.
We start with a goal setting call where we discuss your business needs. We discuss revenue goals and back into some metrics you'll need to hit in order to achieve those goals. Once we know this, we can plan a blueprint for individual marketing activities.
During the project, we cover and document the following:
- Detailed profiles of your ideal customers, including marketing messaging and sales objections
- Brand voice and messaging guidelines
- Website audit, noting optimization opportunities and SEO opportunities
- Lead generation strategy for your website
- Competitive analysis
- Blog strategy, including actual topics for the first 3 months of the campaign
- Social media playbook
- Email promotion strategy
- Lead management and how to make handoff to sales better for your sales team and for your potential customer
At the end we compile it all into a document and review it with you so you can either execute with your in-house team or hire us to help.
"By working with Whittington Consulting, our investment has absolutely paid off. After a state of sales decline, we’re no longer treading water — our web visits are up 47% over the same period as last year, directly delivering our company huge gains." Brian Barry, President, F. Curtis Barry & Company