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Frequently Asked Questions

What types of organizations does Whittington Consulting typically serve?

Whittington Consulting works best with organizations that sell high-consideration products or services and need marketing to educate, nurture, and prove ROI. Our core client groups are:

  • Senior Living & Healthcare Providers: Multi-site senior-living communities, retirement groups, and specialty healthcare practices that must drive occupancy, recruit staff, and stay compliant.
  • Professional Services Firms: Law, accounting, financial services, and consulting firms whose “expertise is the product” and who rely on thought-leadership and CRM-driven nurturing to win trust.
  • Industrial & B2B Manufacturers: Capital-equipment makers, engineered-component suppliers, and other technical manufacturers selling through long sales cycles.
  • Economic Development Organizations: Public and private sector organizations that recruit and retain businesses and capital investment.

What these clients have in common

  • Mid-market size (often 50–250+ employees) with growth targets.
  • Complex or regulated buying environments where accuracy, reputation, and compliance matter.
  • Multi-location or multi-brand footprints that make tight CRM integrations essential.
  • An investment in HubSpot (or intent to adopt it) but not enough in-house bandwidth or platform expertise to extract full value.
  • A need for measurable revenue impact. Marketing leaders must show clear ROI, pipeline influence, and customer-lifetime value gains.

By concentrating on businesses like these, we bring proven playbooks, industry benchmarks, and deep HubSpot expertise that shortens ramp-up time and accelerates results.

Do you also build and manage websites on platforms other than HubSpot (e.g., WordPress)?

Absolutely. While we’re a certified HubSpot partner and love the flexibility of HubSpot CMS, many of our clients run, or prefer to stay on, WordPress. 

Our proven website process looks like this:

  1. Strategy & Scoping: Platform-agnostic conversation: we recommend HubSpot or WordPress based on budgets, required integrations, content-editing preferences, and long-term marketing goals.
  2. Design & Development: Design functional website prototypes, component libraries, and clean, lightweight code that meets WCAG accessibility standards and passes Core Web Vitals.
  3. Technical Foundation: SEO migrations (redirect mapping, schema, page-speed tuning) and a HubSpot tracking layer so your CRM and automation still run through HubSpot (can be built on Wordpress and/or HubSpot).
  4. Launch & Training: Team training sessions, recorded training sessions.
  5. Ongoing “Concierge” Care: Monthly core + plugin updates executed in a staging environment, off-site backups, downtime monitoring, 24-hour turnaround on support tickets.

Why clients choose us for WordPress as well as HubSpot

  1. Single partner, unified data: Even if your site lives on WordPress, we sync forms, chat, and analytics back into HubSpot so marketing automation and closed-loop reporting stay intact.
  2. Security & performance baked in: Our maintenance program mirrors enterprise-grade DevOps practices, staged updates, rollback points, and proactive monitoring, so you’re never the “test environment.”
  3. Future flexibility: If you later migrate to HubSpot CMS (or vice-versa), the same team handles the strategy and technical lift, minimizing risk and learning curves.

Whether your growth roadmap calls for HubSpot CMS, WordPress, or a hybrid setup, we can plan, build, host, and continuously improve the site while keeping all your marketing operations flowing through HubSpot.

What makes your approach to digital marketing different from other agencies?

We approach every engagement with a single point of view: your website and marketing stack should be a sales engine, generating pipeline and revenue even if you never swipe a credit card online. Here’s how that belief shapes the way we work and why it feels different from a typical “campaign-only” agency:

  • Revenue-backward planning: We start with the numbers you need to hit. We map website traffic, lead conversion ratios, and close rates all the way to revenue targets, then reverse-engineer the marketing tactics required to get there.
  • “Site-as-Sales-Engine” builds: Whether we build on HubSpot CMS or WordPress, every page, form, chatbot, and call-to-action is wired to HubSpot so activity instantly lands in your CRM. Sites launch with technical SEO, Core Web Vitals optimization, and conversion paths baked in, not bolted on later.
  • Full-funnel integration, not siloed services: SEO, paid media, email nurture, and sales-enablement content are run by one cross-functional team. Because everything reports into HubSpot, you get a single dashboard for reporting.
  • Prioritization-first kickoff: We hold a work-planning session first, ranking quick-win and high-impact tasks so the sales team sees momentum fast, often within the first 60 days.
  • Continuous optimization, not “set-and-forget”: Every month we discuss what we’ve learned, what we’re changing, and how that affects results.

Is there a minimum contract length or monthly spend?

Short answer: No. We don’t lock clients into a long-term commitment, and we don’t enforce a minimum project fee or monthly spend.

Why we keep it flexible

  • Performance over paperwork. We’d rather prove our value than rely on a contract term; if we’re not delivering, you’re free to adjust or walk away.
  • Right-sized to your goals. Every engagement, whether it’s a full website redesign, a digital-marketing program, or HubSpot support, is scoped and priced around the results you need, not a preset package.

How pricing works

  • Website redesigns: Fixed, one-time project fee based on size, integrations, and content needs. Read our website redesign cost guide to learn more.
  • Ongoing digital marketing: Monthly retainer customized to the mix of SEO, paid media, content, and automation you need. Read our digital marketing cost guide to learn more.
  • HubSpot support & administration: Starting at $1,800 per month and scale with portal complexity.

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