With so many content management system (CMS) options out there for small and mid-market companies, how do you choose the right one for your company?
I’m often asked how a company knows that it’s time to redesign their website. While there are a lot of good answers to this question, there are some things that will affect your company's ability to [...]
Your company's website should be a lead generation and business development asset.
If you want real ROI from your digital presence, it all starts with the foundational component -- the inbound [...]
Like other companies that are considering a website redesign, you are probably faced with the decision to manage it in-house or outsource website design. A website redesign managed in-house can [...]
When you embark on a website redesign, it can be a difficult choice to figure out what to do with your existing website content.
You may want to keep it all and just bring it over to your new site [...]
Small businesses don’t use websites to show off; they use them to build customer interest and make sales. And if you haven’t updated your website in a long time, the odds are very high that your [...]
Your company may have a WordPress site that you’re mostly content with. Why make changes when you don’t need to?
Recently in a client meeting I was asked my thoughts about having PDFs on a website. Admittedly the client's website was laden with PDFs, so the question was a valid one.
Here’s something to consider: Your economic development organization’s website doesn’t need to win an IEDC award (or other award) to be successful. Why do I say that? Take a look at the winner’s [...]
Your website exists for your customers. So, who does it serve when your customers search for your products or services and can’t find your company website, or can’t find what they're looking for [...]