Topic: Web design (2)

One major aim of your website redesign is to improve your interaction with clients and get them interested in as many of your products and services as possible. By paying attention to three elements ...

Is your website designed with your ideal customer and prospect in mind?

Are you outsourcing your web design but find out your design firm doesn't meet your expectations? Are you hesitant to take the leap? Avoid issues with your designer by doing the following.

There are very few industries that have not gone through significant changes in the past 10 years thanks to technological advancements. Cutting-edge fields like medicine are always advancing, of ...

When I say, “website redesign,” you probably don’t jump up and down with sheer joy. Over the years, website redesigns have gotten a reputation of being slow, arduous, expensive, resource intensive ...

We believe that every company in every industry deserves an effective, attractive website. To that end, we’d like to introduce a website critique that you can use to quickly assess your own website ...

There are a number of legitimate ways to approach a website redesign. Many companies start with customer and website design trend research, as well as taking a look at how the technical side of ...

A study came across my news feed from KoMarketing, Huff Industrial Marketing and BuyerZone called B2B Web Usability Report: What B2B Buyers Want from Vendor Websites.

Bryce owns a successful but small company that sells water testing supplies. His company manufactures them and sells these supplies through their website to chemists in industrial applications.

Corporate identity design has been an integral element of business since the early 1900s. But despite the effect that the right branding and design can have for a company or a campaign, sometimes ...

You only have a few seconds to make a first impression, and the majority of your website visitors will hit the back button long before they scroll down to get a better idea of your website’s value ...

For most people, your website represents a primary interface to your company – a single source for all of the information that a prospective customer might get about your products, services, and ...

Is your company thinking about doing business outside the United States? Making your website relevant to potential customers in foreign markets will be an important step in marketing your product or ...

When it comes to website redesign budgets, they can be all over the board. According to HubSpot’s The Science of Website Redesign, the average cost of a website redesign is just over $38,000. If ...

It’s a lesson that many highly-successful businesses have learned one by one over the years: in the absence of knowledge, get someone who has the knowledge. For many businesses, that means ...

When 90 percent of site selection consultants use the internet for site and planning information, it’s clear that your community’s economic development website is its foundation for marketing. When ...

It’s simple, really: the IT department exists to make sure that the technical operations within your company function smoothly, your network and your file servers never go down. They love computers, ...

The goal of every website is to market your business effectively and to compel prospective customers to take action by contacting you. So, when you’ve put time and money into your website only to see ...

Content marketing. Social media. Website management. Website analytics. Paid search. Pay per click. The list goes on, because when you’re doing digital marketing right, there are a lot of moving ...

A while back, I sat down with a B2B sales expert, Frank Belzer from Kurlan & Associates, who is an author and has a lifetime of experience in sales. I wanted to understand how websites impact the ...

When customers arrive at your company website, there are two possibilities: they'll either stick around, looking for something specific or engaging with your content, or they'll quickly move on if ...

With all the work that goes into a website redesign, it's important that you ask the right questions before the project begins so that you can plan for success. What should you know before you ...

Designing a website can be a huge undertaking, and any experienced designer can tell you every project has its own set of challenges to deal with. So, understandably, there's a sense of ...

Website design offers an interesting example of how art, science and technology combine to make something functional and beautiful. But, if you've been involved in a website redesign, you know that ...

As your customers become increasingly mobile, you have to consider how your website looks on the screens of their mobile devices, from smartphones to tablets of varying sizes. If you check your web ...

When you think of web design, your first thoughts are often of color and placement: making things look good as you move around a website. And while those things are important, they’re certainly not ...

User testing (also called usability testing) is an incredibly useful tool in the marketer’s arsenal that’s based on a simple premise: if you want to know how well your website works, watch someone ...

How many “best” solutions are there for any problem? This is not a trick question. The answer is one. There can only be one best solution. The other options are inferior in some way; otherwise, they ...

If you're not completely satisfied with the way your website looks, or you think it could do a lot more for you than it's currently doing, a full-scale website redesign may be in your future. This ...

In the next year or two, mobile devices are expected to overtake desktop computers as the primary devices used to access in the Internet. However, 87% of small businesses do not have a ...