Topic: Web design (3)

User testing (also called usability testing) is an incredibly useful tool in the marketer’s arsenal that’s based on a simple premise: if you want to know how well your website works, watch someone ...

Research reveals that by 2015, over half of people browsing the web will be on a mobile device. And roughly 80% of mobile searchers say if they don't like what they find on one website, they'll leave ...

In part two of this two-part series, you'll learn the traits that effective websites and magnetic marketing share. Head over to part one to learn why a magnetic website is critical to your business' ...

In part one of this two-part series, we'll explore the concept of the magnetic website and look at why an effective website marketing strategy is essential to win the attention--and business--of your ...

A website alone won't make your online marketing program work. There are goals to define, metrics to track, and customized content to create. Those might might seem like obvious statements, but you'd ...

All too often, we encounter folks who have a "set it and forget it" mentality when it comes to managing their websites and online marketing. They look at designing a website as a one-time thing. They ...

When we chat with folks about marketing their business online, the conversation inevitably turns to websites and social media. Do I need a website? How important is a website vs. social media? Should ...

Ask any web designer and they’ll tell you that the visual quality of a website is heavily dependent on great photography. It’s true, great photography helps to tell your website visitors what you do, ...

Nobody likes a slow website. You've got stuff to do, and not a lot of time to do it. Slow websites are inconvenient. It's easy to look at other websites and complain about how sluggish they are. But ...

When you think about optimizing your website for leads and conversions, you think about offering high quality, exclusive content, right? You think about persuasive landing pages. You think about ...

Are you thinking about a website redesign? Make sure you follow these do's and don'ts to ensure that your project goes smoothly from day one.

For many businesses, their website is an old, familiar friend that they are reluctant to change. One of the most common reasons that businesses make the decision to pursue a website redesign, ...

It's tempting to say you'll manage your website and online marketing efforts in-house. "It's cheaper than hiring an online marketing firm." "It's easier to update the website myself than pick up the ...

When it comes to evaluating your website’s success, it’s easy to measure--and get excited about--the wrong things. “Website visits are up 2,500% this month!” Pop open the bubbly; throw some confetti. ...

Having worked on a ton of content-rich sites my entire career, including managing design for an over 750,000-page behemoth early in my career, I've learned a lot about how to approach planning large ...

I was reading Seth Godin's blog post a few days ago about "the magic of low-hanging fruit" and was reminded of the power of fixing low-hanging fruit when redesigning your web site.

If your company uses its web site as a marketing tool or sales tool, you can't afford not to test new things. One powerful technique to help your company make huge site improvements with a relatively ...

Why in the world would you hire a design consultant to redesign your website? One of the blog readers recently sent me a question similar to this one, and I think it's worth a response.