Website Design
A website redesign isn’t merely about a fresh look—it’s an investment with real returns. Our team works closely with yours to deliver a modern, intuitive design that leads to higher conversions and more leads. Your new website will build trust with prospects and capture new sales opportunities.
Want to learn more about a website redesign?
We redesigned Smith-Midland Corporation's website to be bold, modern, and to incorporate videos. Learn more about the design process here.
Inbound Marketing
Whittington Consulting's inbound marketing services are designed to attract, engage, and delight your target audience, driving more qualified leads to your business. By leveraging strategic content creation and data-driven insights, we ensure sustainable growth and measurable results.
Get Help With Your Marketing
An aligned marketing & sales strategy helped Gather Workspaces achieve more than $950,000 in revenue, 67% increase in tours, 33% increase in members and accelerated pipeline velocity.
HubSpot Support
As a certified HubSpot Platinum Solutions Partner with over 12 years of specialized experience, we're here to help you maximize every aspect of HubSpot's powerful growth suite of marketing and sales tools.
HubSpot Portal Audit
Learn how we set up HubSpot CRM for an HR Consulting firm to match their unique sales process and make their team more efficient.
Blog
Marketing Lead Generation Tip: Using Contact Forms Effectively
In today’s digital world, more consumers than ever use the internet to research and make decisions on products and services. How your organization handles website lead conversion is vital to your ...
3 Ways Buyer Personas Can Benefit Your Sales and Marketing Plan
Is your current lead generation strategy meeting–or exceeding–your marketing and sales goals? If your answer was no, read on. An audit of your buyer personas can help solve three common lead ...
Boost Your Website Traffic: 7 Effective Strategies for Quality Visitors
Can you increase your conversion rate by driving more traffic to your website? Is your company looking to obtain more quality leads? Finding the right balance between website traffic and successful ...
3 B2B Lead Generation Strategies For Your Website
If your company is like most, you're looking for ways for your website to work harder for you. As you think about gaining leverage in your lead generation efforts, we've identified three B2B lead ...
Activities That Make Up An Effective Inbound Marketing Strategy
Inbound marketing is rapidly becoming a must for companies that want to find customers through their websites. The concept of interruptive advertisements are quickly losing favor and being set aside ...
7 Ways to Capture More Sales Leads From Your Website
Who needs a large sales force when your company website can do the hard work for you? Both B2B and B2C companies are realizing the need to make their websites more effective and optimize them to ...
4 Steps to Building Rock-Solid Client Personas
Before your company does marketing of any sort, you have to know who you’re selling to. Defining that target is not enough, though. If your marketing is going to hit the mark, you have to understand ...
The Role of User Experience (UX) in Your Lead Generation Strategy
Companies are always looking for ways to increase their conversion rate. Unfortunately, though, the vast majority resort to tactics and strategies that are not effective. In fact, some things that ...
5 Statistics About B2B Demand Generation with Social Media
Generating more leads is a B2B marketer’s biggest challenge, with 49% of marketers ranking it as their top priority. With dozens of different B2B demand generation tactics, how do you decide which ...
Content Roadmap: Aligning Content With Your Buyer’s Journey
When you need to make a big or small purchase, you generally move through multiple stages known as the buyer journey before making a final decision on the product or service you seek. You first find ...
10 Reasons Your Website Struggles to Generate Leads for Your Business
If you're like many businesses, one of your biggest challenges is figuring out how to generate more leads from your website. Proper lead generation and understanding how to track website leads are ...
The Best B2B Lead Magnet Ideas for Content Marketing
B2B digital marketing specialists do not only focus on trends taking place in their community or on a global scale but go beyond flashy content to develop the right type of content that attracts ...
5 Step Guide to Measure B2B Lead Generation Marketing Efforts
Ever try to get to a new city without using driving directions? How’d you do? Maybe you got pretty close, or maybe you got hopelessly lost. Chances are, you didn’t land at your destination without a ...
How to Use a Content Gap Analysis to Find Your Next Best Content
Wouldn’t it be great if your customers were ready to buy from you as soon as they found your company? Unfortunately, most buying decisions take more time than that, and your customers have to get ...
Whittington Consulting Wins HubSpot Sales Impact Award
Whittington Consulting is proud to announce that we have been named the North American winner in the "Grow Better: Sales" category in HubSpot’s third quarter 2021 Impact Awards. HubSpot is a leading, ...
Simple HubSpot Sales Automations Your Company Needs
Meeting quarterly goals each sales cycle is a cornerstone of many companies’ success, but it’s often easier said than done. Salespeople can spend over half of their day on administrative tasks, ...
What to Post: 16 Creative Ideas for B2B Social Media Content
Seventy percent of B2B marketers and business owners are posting more content this year than last year. That’s great news for their incoming website traffic, blogs stats, and lead generation efforts, ...
How the HubSpot CMS Hub Gives Your Website a Competitive Advantage
If you're reading this article, you might be evaluating content management systems for your company website. You might be planning a website redesign. Or maybe you’re just frustrated with the lack of ...
Will Your Business Ever Operate the Same Way Again?
In the span of just a few weeks, the coronavirus pandemic has deeply shaken the economy, upended daily routines, and caused businesses to change their normal protocols.
Free Digital Marketing Tools During COVID-19 and Beyond
For small businesses, non-profits, and other lean industries, marketing is not often given the proper budget nor time allocation in order to maximize results. Marketers for these types of ...
Why Technology in Your B2B Sales Process is a Must For Revenue Growth
You've probably heard a lot of people say that sales has changed a lot in the last 15 years. If you're in sales, you probably have experienced it firsthand. Fewer companies are finding "dialing for ...
How to Turn Website Leads into Sales Opportunities
Today I want to talk about something that really could be a game changer for your sales efforts, and that is how to turn website leads into sales opportunities. When you work hard to write content ...
Prepare Now: Marketing in an Economic Downturn
Summary 5 things to do to prepare your business for an economic downturn or recession " \n Lube your lead generation flywheel \n Improve focus on existing customers \n Have a plan for cuts you'll ...
Low Hanging Fruit For Increasing Small Business Sales
Summary Easy ways to increase small business sales " \n Follow up on proposals that went cold \n Document your sales process \n Measure pipeline step-by-step \n Respond to web leads faster \n Call ...
5 Ways a CRM Makes a More Effective Sales Enterprise
Today I want to talk to you about 5 ways that a CRM makes your sales process more effective. My name is Rick Whittington, and I work at Whittington Consulting, which is a growth agency that helps ...
Planning to Hit Your Revenue Targets
Today I want to talk about how you can plan to hit your revenue targets next year.
How to Spend More Time Working On Your Business
Valuable Sales Lessons from HubSpot’s Pipeline Generation Bootcamp
“I’m not a salesperson.” At least that’s what I told myself for years. I came to the realization about 4 years ago that my primary role is a sales role. For so many years, business just showed up in ...
Powerful Online Marketing for Industrial and Manufacturing Companies
Industrial and manufacturing companies often feel like the ugly duckling -- providing valuable, vital resources and services to their customers, but lacking the online thrill and attention ...
How To Choose A Content Management System (Reviews/Ratings)
With so many content management system (CMS) options out there for small and mid-market companies, how do you choose the right one for your company?
Stay Informed
Subscribe to The Digital Slate from Whittington Consulting