Digital Marketing Insights

Before your company does marketing of any sort, you have to know who you’re selling to. Defining that target is not enough, though. If your marketing is going to hit the mark, you have to understand ...

Companies are always looking for ways to increase their conversion rate. Unfortunately, though, the vast majority resort to tactics and strategies that are not effective. In fact, some things that ...

Generating more leads is a B2B marketer’s biggest challenge, with 49% of marketers ranking it as their top priority. With dozens of different B2B demand generation tactics, how do you decide which ...

When you need to make a big or small purchase, you generally move through multiple stages known as the buyer journey before making a final decision on the product or service you seek. You first find ...

If you're like many businesses, one of your biggest challenges is figuring out how to generate more leads from your website. Proper lead generation and understanding how to track website leads are ...

B2B digital marketing specialists do not only focus on trends taking place in their community or on a global scale but go beyond flashy content to develop the right type of content that attracts ...

Ever try to get to a new city without using driving directions? How’d you do? Maybe you got pretty close, or maybe you got hopelessly lost. Chances are, you didn’t land at your destination without a ...

Whittington Consulting is proud to announce that we have been named the North American winner in the "Grow Better: Sales" category in HubSpot’s third quarter 2021 Impact Awards. HubSpot is a leading, ...

Meeting quarterly goals each sales cycle is a cornerstone of many companies’ success, but it’s often easier said than done. Salespeople can spend over half of their day on administrative tasks, ...

Seventy percent of B2B marketers and business owners are posting more content this year than last year. That’s great news for their incoming website traffic, blogs stats, and lead generation efforts, ...

If you're reading this article, you might be evaluating content management systems for your company website. You might be planning a website redesign. Or maybe you’re just frustrated with the lack of ...

In the span of just a few weeks, the coronavirus pandemic has deeply shaken the economy, upended daily routines, and caused businesses to change their normal protocols.

For small businesses, non-profits, and other lean industries, marketing is not often given the proper budget nor time allocation in order to maximize results. Marketers for these types of ...

You've probably heard a lot of people say that sales has changed a lot in the last 15 years. If you're in sales, you probably have experienced it firsthand. Fewer companies are finding "dialing for ...

Today I want to talk about something that really could be a game changer for your sales efforts, and that is how to turn website leads into sales opportunities. When you work hard to write content ...

Summary 5 things to do to prepare your business for an economic downturn or recession " \n Lube your lead generation flywheel \n Improve focus on existing customers \n Have a plan for cuts you'll ...

Summary Easy ways to increase small business sales " \n Follow up on proposals that went cold \n Document your sales process \n Measure pipeline step-by-step \n Respond to web leads faster \n Call ...

Today I want to talk to you about 5 ways that a CRM makes your sales process more effective. My name is Rick Whittington, and I work at Whittington Consulting, which is a growth agency that helps ...

Video Transcript - Planning to Hit Your Revenue Targets Today I want to talk about how you can plan to hit your revenue targets next year.

“I’m not a salesperson.” At least that’s what I told myself for years. I came to the realization about 4 years ago that my primary role is a sales role. For so many years, business just showed up in ...

Industrial and manufacturing companies often feel like the ugly duckling -- providing valuable, vital resources and services to their customers, but lacking the online thrill and attention ...

With so many content management system (CMS) options out there for small and mid-market companies, how do you choose the right one for your company?

I’m often asked how a company knows that it’s time to redesign their website. While there are a lot of good answers to this question, there are some things that will affect your company's ability to ...

Each year, we meet with both local and regional economic development organizations about their websites and digital marketing, and this question inevitably comes up: "Who are your competitors?" ...

We recently completed a website redesign project for Credo, an expert higher education consulting firm headquartered in North Carolina. Credo specializes in working with private colleges and ...

Last week, Clutch.co published a press release identifying the top agencies and developers in the D.C./Baltimore metro area. Clutch is a ratings and reviews site based in Washington, D.C. for the B2B ...

Facebook was the first social media platform senior care marketers had to be on in order to be relevant. With over 2.01 billion Facebook users, and 1.32 billion users who log on daily, Facebook has ...

Are your company’s decision makers skeptical about Facebook advertising? Or, maybe you’re already running Facebook ads, but you’re unsure which metrics to report to your VP of marketing.

There’s been a lot of buzz lately about the power of Facebook advertising. Marketers everywhere are investing marketing budgets in this channel because of its laser-focused targeting capabilities and ...