Thinking about migrating to HubSpot CMS? Making the switch is a big decision, and you're right to be thorough. We've guided dozens of companies through this exact process, and we'll help you get it right.
Here's what most decision makers miss: a CMS migration isn't just a technical project. It's a strategic transformation that can either accelerate your revenue growth or become a costly distraction.
This guide walks you through everything you need to know about migrating to HubSpot CMS in 2026, from building your business case to executing a flawless launch. Whether you're a marketing director evaluating options or an IT leader planning the technical details, you'll find actionable insights to make your migration successful.
We’ve helped several companies do it and can tell you more about your options.
HubSpot CMS is a content management system built directly into the HubSpot platform, now part of Content Hub. Unlike traditional CMS platforms that require separate tools for marketing automation, CRM, and analytics, HubSpot CMS gives you everything in one unified system.
Recent updates brought significant AI capabilities, including content generation tools, predictive lead scoring, and automated A/B testing. Content Hub now includes advanced features like memberships, video hosting, and podcasts, making it a complete content platform rather than just a website builder.
Let's talk numbers. The total cost of ownership for HubSpot CMS is often lower than WordPress or Drupal when you factor in hidden costs:
| Cost Category | WordPress/Drupal | HubSpot CMS |
|---|---|---|
|
Hosting |
$100-$500/month |
Included |
|
Security plugins & monitoring |
$50-$200/year |
Included |
|
Premium plugins & themes |
$200-$1,000/year |
Included |
|
SSL certificate |
$99/year |
Included |
|
Developer maintenance (2-5 hrs/month) |
$500-$1,000/month for software updates and upgrades |
Included |
|
Separate marketing automation |
$500-$2,000/month |
Included |
|
Total Monthly Cost |
$1,220-$3,700 |
$450-$1,500 |
Typical ROI timeline: Most companies see positive ROI within 6-12 months through improved lead conversion rates, better attribution data, and reduced technical overhead.
Revenue attribution improvements: With unified tracking, you can finally answer "which marketing activities drive revenue?" Companies typically see 20-30% improvement in marketing ROI visibility after migrating to HubSpot CMS.
Before you start migrating, you need a clear picture of what you're working with. Skip this step and you'll face delays, budget overruns, and frustrated stakeholders.
Key areas to audit:
Challenge: Manually migrating thousands of pages is time-consuming and error-prone.
Solution: Use HubSpot's API and migration tools to automate bulk content import. Work with a certified partner who has experience with large-scale migrations.
Challenge: Losing organic traffic during migration.
Solution: Implement comprehensive 301 redirects, maintain URL structure where possible, and migrate all metadata. Monitor Google Search Console daily post-launch. Most sites see temporary ranking fluctuations but recover within 2-4 weeks with proper redirects.
Challenge: HubSpot CMS isn't a native e-commerce platform like Shopify or WooCommerce.
Solution: Integrate HubSpot with your e-commerce platform using native integrations or custom APIs. Use HubSpot for marketing content while your e-commerce platform handles transactions.
HubSpot CMS Hub pricing (2025):
HubSpot offers several subscription tiers.
For detailed pricing information, you can see their website, or as a HubSpot Certified Solutions Partner, we can help you choose the tier that best suits your website needs.
Migration service costs through Whittington Consulting:
These ranges include development/migration, content migration, and training. Costs vary based on custom functionality, integrations, and content complexity. For the most up-to-date pricing based on your needs, please request a consultation here.
Not all HubSpot partners offer services the same way. Here's what to look for:
Key questions to ask:
Red flags to avoid:
Whittington Consulting is a digital marketing agency that helps B2B companies, healthcare providers, and senior living organizations make their websites into sales engines. We specialize in HubSpot, SEO, digital marketing, and website redesign to generate qualified leads and grow revenue.
Our migration approach focuses on three pillars:
We've successfully migrated dozens of websites to HubSpot CMS, from small business sites to complex enterprise platforms. Our team includes certified HubSpot developers, SEO specialists, and content strategists who work together to ensure your migration succeeds.
Migrating to HubSpot CMS transforms your website from a standalone marketing asset into a unified growth engine. You'll eliminate data silos, improve lead tracking, reduce technical overhead, and give your marketing team the tools they need to drive revenue.
The key to a successful migration is working with a partner who understands both the technical details and the strategic implications. At Whittington Consulting, we've guided dozens of B2B companies through HubSpot CMS migrations, preserving their SEO equity while unlocking new growth opportunities.
Ready to eliminate data silos and see a true ROI from your website? Schedule a free, no-obligation migration assessment with our certified HubSpot experts today.
Contact us today to get started, or explore our HubSpot services to learn more about how we help companies grow with HubSpot.