2 Oct 2007

How much should your company spend on search marketing in 2008?

Is your company planning to increase their search marketing spend in 2008? If you said yes, you’re in good company. MarketingSherpa’s latest Search Marketing Benchmark Survey reveals that search marketing will see double-digit growth next year, but not to increase reach. Rather, marketers are raising their budgets to account for rising keyword prices.

According to the survey of over 3,000 marketers and agencies, Google Adwords will be the most popular pay-per-click (PPC) spend.

Companies are also focusing on improving their landing pages to optimize the effectiveness of their PPC campaigns and site conversion rates.

Other interesting facts from the survey:

  • Just over 1/3 of companies will increase their search engine optimization (SEO) budgets for 2008.
  • Despite reporting relatively high value from SEO, some companies are still having difficulty measuring effectiveness.
  • E-mail marketing remains the most effective marketing tactic, while online banner ads and print marketing have the lowest value.
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Posted in Paid search engine marketing, Promote your small business

2 comments »

  1. October 3rd, 2007 at 7:32 am
    Jeff says:

    Print marketing, when done properly, is very effective, and when using to right marketing package. The business card, brochure, and printed letter are critical and necessary when you are marketing offline. The biggest mistakes businesses make is putting all their efforts into one vehicle. Mass mailings can be devasting to the budget, radio adverstising can bleed a company dry. Budget allocation and a constant evaluation process can hone a marketing campaign into a great bottom line and continued success. Example:To create more visitors to your blog, handing out a Blog Card will do just that! Hand out inexpensive, well designed flyers. (Black on colored paper with a great catchy graphic and tag line)
    And, I most certainly agree that SEO, coupleed with ezines and email marketing are part of a great marketing campaign.
    Jeff
    Right Side News

  2. October 3rd, 2007 at 8:26 am
    Rick Whittington says:

    Jeff, I can’t disagree with your comments. It often does take a marketing mix to succeed. Through in TV advertising to the list of media that can suck your company dry…

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