While some say that email isn’t an effective marketing tool anymore, research shows that it still has the highest ROI of any online marketing tactic.
One reason is that email is still a dominant avenue of communication in business. In fact, 91 percent check their email daily. Email subscriptions to websites for updates and information is growing at the fastest rate ever, with 74 percent of consumers actually preferring to receive commercial communications by email.
We talk with several companies that are doing email marketing, only to find out they’re missing out on some significant opportunities. If you’re wondering how your company stacks up, read the checklist below and evaluate your email marketing.