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Which Is Better: SEO or Email?

Developing a digital marketing strategy can be a confusing undertaking. When you first start considering your options for reaching your customers, you see that there is a lot of data supporting different kinds of marketing efforts. Email is the best way to grow your brand, cry so many statistics. But SEO is the best way […]

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Posted on April 28, 2016
By Sarah Greesonbach

Purchasing Email Lists For Your Business? Here’s How to Increase Your Responses

For B2B companies that want to produce more sales and engagement, effective email marketing campaigns can offer a platform for success. Purchasing email lists offers a much faster alternative to gradually building a list over time. But finding an email list that’s clean and open to your messages can be difficult. So can crafting that […]

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Posted on December 3, 2015
By Rick Whittington

Email Marketing Statistics List You’ve Been Waiting For – 2015 Edition

Inbound marketing is an effective way to grow website traffic and increase your lead generation efforts. One of the many reasons this kind of marketing is effective today is because it is heavily data-driven. Whether you’re piecing out how to write a blog headline or figuring out your response rate for social media engagement, numbers […]

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Posted on July 28, 2015
By Sarah Greesonbach

Are There Social Media Alternatives to Email Marketing?

Back in 2007, we wrote the blog post “Emerging alternatives to e-mail marketing,” highlighting some different techniques marketers were using to reach their audience. The blog post covers reaching your audience through text messaging, instant messaging, and Facebook. We also covered an early mobile marketing campaign that one company created using texting and Myspace. Obviously, […]

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Posted on June 9, 2015
By Rick Whittington

Why You Should Welcome Email Unsubscribes

Building an email marketing list is hard work, right?  Look at almost any marketing blog on the web today and you’ll find countless tips to build your email list.  The idea is that your company will somehow benefit from a larger list. What I’d contend, though, is that a large email list isn’t what matters […]

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Posted on December 2, 2014
By Rick Whittington

You’ve probably heard ideas for doing all sorts of creative and spicy things to email marketing campaigns like segmenting them, increasing their open rates, and keeping customers subscribed to them. But before you can do any of these things, you need to grow your email marketing list. If you’re just getting started building your email marketing list, […]

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Posted on June 26, 2014
By Sarah Greesonbach

You’ve read and read about how you can make the most out of the subscribers you have with email marketing segmentation. But have you actually done it yet? Probably not… and we understand. The truth is that most email marketing campaigns aren’t performing as well as they can, and the evidence is clear that segmentation […]

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Posted on May 8, 2014
By Sarah Greesonbach

Email marketing is constantly evolving. You need only watch the headlines to see that. But as the market adapts, it also reveals different ways in which you can improve your email marketing strategy one tweak at a time — and identifies the true best practices. Here’s a look at four common email marketing pain points […]

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Posted on April 15, 2014
By Sarah Greesonbach

“Help, we’re getting so many leads from our website!” You are one of the fortunate companies that gets several leads and business opportunities from your website each day. You aren’t equipped to handle the volume of leads that you’re getting from your website, so how do you follow up and still have time in your […]

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Posted on April 3, 2014
By Rick Whittington

Google recently announced it will include a prominent unsubscribe button to all incoming marketing emails in its email service used by millions, Gmail. This news caused many B2B businesses that use email marketing to become concerned about the performance of their campaigns and subscriber lists. Essentially: if it’s easier and more prominent to unsubscribe, will more subscribers […]

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Posted on March 25, 2014
By Sarah Greesonbach

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