Topic: Email marketing

Picture this: you’ve crafted the perfect email, packed with valuable insights, tailored content, and an enticing call-to-action. You hit "send," only to realize most of your audience will never see ...

You’ve all heard of ChatGPT but the real question is: how do I use this AI tool as a marketer?

Inbound marketing is rapidly becoming a must for companies that want to find customers through their websites. The concept of interruptive advertisements are quickly losing favor and being set aside ...

Developing a digital marketing strategy can be a confusing undertaking. When you first start considering your options for reaching your customers, you see that there is a lot of data supporting ...

For B2B companies that want to produce more sales and engagement, effective email marketing campaigns can offer a platform for success. Purchasing email lists offers a much faster alternative to ...

Inbound marketing is an effective way to grow website traffic and increase your lead generation efforts. One of the many reasons this kind of marketing is effective today is because it is heavily ...

Back in 2007, we wrote the blog post “Emerging alternatives to e-mail marketing,” highlighting some different techniques marketers were using to reach their audience.

Building an email marketing list is hard work, right? Look at almost any marketing blog on the web today and you’ll find countless tips to build your email list. The idea is that your company will ...

You've probably heard ideas for doing all sorts of creative and spicy things to email marketing campaigns like segmenting them, increasing their open rates, and keeping customers subscribed to them. ...

You’ve read and read about how you can make the most out of the subscribers you have with email marketing segmentation. But have you actually done it yet? Probably not... and we understand. The truth ...

Email marketing is constantly evolving. You need only watch the headlines to see that. But as the market adapts, it also reveals different ways in which you can improve your email marketing strategy ...

“Help, we’re getting so many leads from our website!” Who has time to follow up on all of the web leads you're getting? Why not automate it? You are one of the fortunate companies that gets several ...

While some say that email isn't an effective marketing tool anymore, research shows that it still has the highest ROI of any online marketing tactic. One reason is that email is still a dominant ...

With social media, mobile marketing, and other newer and sexier marketing alternatives, a lot of people say that email is losing its luster. The fact remains, however, that email marketing is still ...

Are the leads coming in, but you’re not sure how to move them from prospect to customer? Are you stumped by thinking of how you can move leads out of early-stage research to a call with your sales ...

Many companies are focused on growing their e-mail list, and rightfully so. But if you could improve the return on investment of your e-mail marketing program by pruning your list, would you?

With tools like Facebook Messenger, text messaging, etc., e-mail marketers face increasing challenges in trying to reach younger audiences.

I've wanted to write some commentary on a few interesting issues that have come up recently in my work, so this will be the first in a series. Today's topic is email marketing and sanitizing your ...