As your customers become increasingly mobile, you have to consider how your website looks on the screens of their mobile devices, from smartphones to tablets of varying sizes.
If you check your web analytics, you’ll likely find between 10% and 20% of your site visits are coming from mobile devices at this point, and those numbers are only going to rise in the coming months and years. In fact, our latest report for one client shows just over 30% of visitors are on mobile devices, an increase of over 15% this year alone!
Building a separate mobile website is a time-tested option, and if it’s designed right, it will accomplish what you need. But, it’s also a significant investment in time and money.
Responsive design provides a potentially cost- and time-saving option that can offer your users a flexible mobile experience. But it has its own list of cons to consider as well.