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I recently gave a talk to the Virginia Economic Developers Association as part of a panel on “smart ideas for community marketing.” During my presentation, I touched on mobile device usage and how they can’t be ignored if you have a website.

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Posted on June 11, 2013
By Rick Whittington

As your customers become increasingly mobile, you have to consider how your website looks on the screens of their mobile devices, from smartphones to tablets of varying sizes. If you check your web analytics, you’ll likely find between 10% and 20% of your site visits are coming from mobile devices at this point, and those […]

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Posted on April 10, 2013
By Rick Whittington

In the next year or two, mobile devices are expected to overtake desktop computers as the primary devices used to access in the Internet. However, 87% of small businesses do not have a mobile-friendly website in place. There’s a clear need to make sure you provide a seamless and user-friendly experience for customers and prospects […]

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Posted on February 26, 2013
By Rick Whittington

Research reveals that by 2015, over half of people browsing the web will be on a mobile device. And roughly 80% of mobile searchers say if they don’t like what they find on one website, they’ll leave that website and look for another, more mobile-friendly solution. Businesses must start preparing now to meet customer expectations. […]

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Posted on February 19, 2013
By Rick Whittington

Mobile devices are changing the way we search for and buy products and services online. Gone are the days where customers interact with companies from PCs and laptops only. iPads, iPhones, Kindles, Droids and other devices are quickly becoming the primary way that folks access the web, research companies and make purchases. Mobile-friendly websites are becoming […]

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Posted on February 5, 2013
By Rick Whittington

The proliferation of tablets, smartphones and other mobile devices is changing the way we research, evaluate and buy products and services online. Mobile-ready is no longer optional. Online retailers that ignore their mobile customers risk losing business–big time. The mobile phenomenon isn’t isolated to e-commerce, either. This shift in consumer behavior represents a bigger trend […]

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Posted on November 5, 2012
By Rick Whittington

Hubspot recently hosted a live Q&A session with Rand Fishkin, CEO of SEOmoz, and Dharmesh Shah, CTO of Hubspot, about search engine optimization and tips companies can use to improve their SEO strategy. They discussed a wide range of topics, from common SEO mistakes to the benefits of blogging to crafting a mobile optimization strategy. […]

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Posted on October 18, 2012
By Rick Whittington

I’m often asked how a company knows that it’s time to redesign their website.  While there are a lot of good answers to this question, it always comes down to producing business results.  On today’s Web, this means accurately measuring your website’s results, being prepared for visitors on mobile devices, and making sure your company […]

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Posted on September 24, 2012
By Rick Whittington

When thinking about content and online marketing, it’s easy to think, “Oh, that’s just about the words.” But while killer copy is awesome, don’t forget about other types of content, like video, that you can use to enhance your online marketing. Video is a fantastic opportunity to produce content that informs, engages and converts. Check […]

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Posted on September 11, 2012
By Rick Whittington

Google, in partnership with Sterling Brands and Ipsos, recently conducted a study to understand how U.S. consumers interact with media in their day-to-day lives. Not surprisingly, the majority of the research participants use smartphones, tablets, computers and TVs to find and use digital content. And they’re not just using one device or another; consumers frequently […]

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Posted on September 6, 2012
By Rick Whittington

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