11 Jun 2008

CSS support in e-mail: Updated for 2008

Our friends at Campaign Monitor have recently updated their Guide to CSS Support in Email, a resource that we use when building e-mail marketing campaigns.

If you build e-mail marketing campaigns to send to customers, this resource is essential to show you how to code campaigns in a way that all e-mail clients will render properly. Just like any good web developer tests their web site in multiple browsers, you should test your e-mail campaigns in multiple clients. Knowing how to develop to comply with the rendering of each e-mail client will help you build an e-mail campaign that can be seen properly by everyone.

As we’ve discussed before, it’s still best practice to build your e-mails with a table-based layout, using CSS sparingly to format text. CSS should always be used inline in the HTML code, never declared in the <head> of a document and never by referencing an external file.

If you'd like to learn more about how to make your web site more effective or improve your online marketing, email me or call me at (804) 335-1477. You can also subscribe to our company newsletter, follow me on Twitter or connect on LinkedIn.


Leave your comment