11 Sep 2007

Establishing standards for e-mail coding

Web designers, take note! The folks at Campaign Monitor are undertaking the valiant effort of trying to establish baseline standards that e-mail clients should meet, and they need your input.

Campaign Monitor is asking designers to contribute ideas for what should be supported in baseline cascading style sheet standards. Go leave your comment now.

Notes for the non-technical: If you aren’t a web designer, designing and coding an e-mail is a difficult process that often involves using antiquated coding techniques because e-mail clients (i.e. Outlook, Gmail, etc.) don’t support the same types of code. Establishing standards would not only make it easier to code HTML e-mail campaigns, it would ensure proper rendering in all e-mail clients so your e-mails look as intended.

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Posted in Email marketing, Web design

One comment »

  1. September 12th, 2007 at 1:09 am
    Mathew Patterson says:

    Thanks for the link Rick. We know it is going to be a big job, but it’s not going to get better by itself.

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