I’m all about free resources, and just recently the Official Yahoo Store blog pointed out that Wiley, publishers of the popular “Dummies” book series, made available for free a chapter from Rob Snell’s Starting a Yahoo! Business for Dummies.
I read through the chapter and while the chapter is written toward people who run Yahoo ecommerce web sites, there are some good tips for those who want to improve their conversion rates on any ecommerce platform.
Here’s a link to the free PDF of the chapter titled Converting Browsers into Buyers.
