Hopefully your web site offers the opportunity for customers to sign up and receive promotional offers or a newsletter. The holiday season is a perfect time to dust off this list and put it to good use. Sending coupon codes exclusively for your e-mail subscribers is a great way to stimulate sales. Other good candidates for an e-mail marketing promotion include offers like “free gift with purchase,” “buy one get one free,” or you may just choose to spotlight your newest or best-selling products.
Whatever you decide to include in your e-mail promotions, be sure to include links to the products in your email by linking the product photo as well as providing a link. Include calls-to-action like “Click now for the best savings of the year” or other relevant messaging.
Finally, I’ve had great success sending e-mail campaigns for e-commerce sites on Tuesday, Wednesday and Thursday mornings. These days and times have worked best for my clients.
A relevant, well-designed e-mail promotion can drive significant traffic to your web site. Want proof? Check out the following graph showing number of visitors for one of my e-commerce clients:
November 21st, 2007 at 11:10 am
yancho says:
I have email list with 4,000 emails and looking for any free software to send emails to a lot of people at once. Can you tell me about any this free software please?
November 21st, 2007 at 11:16 am
Rick Whittington says:
I can’t recommend any free software, but paying for either Campaign Monitor or Constant Contact will be well worth your while.