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Small Business Marketing Digest – October 2012

By Rick Whittington

It’s time to recap some of the best articles, stats and blog posts from October 2012. Because we know that you’re busy running your business, you don’t always have time to keep up on the latest and greatest. That’s our job. Here are some small business marketing articles we marked as important on our list this past month.

How to Steal Killer Sales Copy Straight from Your Prospects’ Mouths
How naughty!  The first paragraph of this blog says it all. “The best copywriters in the world are thieves and frauds.” Learn how to use what your customers and prospects say to write better sales copy.

3 Email Remarketing Ideas You Are Missing Out On
This one’s a bit more involved, but the first idea is gold. We call this “lead nurturing,” but it’s basically creating a series of emails that qualifies and educates a prospect.  Good read!

The Anatomy of Tomorrow’s Inbound Marketing Strategy Today
This blog post breaks down the inbound marketing funnel and what activities will help your business get results at each phase of the buying cycle.

Content Marketing the #1 Driver of Leads for B2B Marketers
Read more about this study conducted by B2B Magazine of 440 B2B marketing professionals, which reveals which content marketing methods they prefer and how they measure marketing success.

Lead Generation: 81% of marketers use email marketing
Yes, email! This tried and true marketing medium is used most frequently in lead generation campaigns, says the 2012 MarketingSherpa Lead Generation Benchmark Report. Read on to see what other tactics are popular for lead generation. A related article you might be interested in is “Opt-In Emails Get Most Opens Within First Hour Of Delivery, But Timing Counts.”

Did you read any good small business marketing articles this month? Let us know in the comments below.

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