If you have an established company blog, you probably have writer’s block from time to time. Today I want to share my favorite way to brainstorm new topics for your company blog.
If you’re using Google Analytics to track your web site traffic (and your blog traffic), you probably are aware that you can see what phrases people type in search engines to find your web site. This report can be found under Traffic Sources and is called Keywords.
To find great blog topic ideas, click on the Keywords report and show 500 results. Scroll to the bottom and look through the list. You’ll often find that people find your blog using phrases that are related to your blog or services, but you may not have written about these topics in your blog.
For example, one person found my blog in the last 30 days by typing in “landing page success rate.” I’ve touched on landing pages before, but never the concept of how to measure a landing page’s success rate. That’s a good candidate for a blog post.
Keep in mind that this trick works best with established blogs that receive decent traffic from search engines. Also note that if you’re not using Google Analytics, Hittail is another free service that can easily be installed on your blog to get keyword data.
January 10th, 2008 at 8:38 pm
True Blue says:
Thank you for your ideas. New to blogging so I’m soaking up every bit of advice that I can get. Glad there are people around who know what they’re doing so I can learn from them.